LinkedIn Strategy That Actually Works: Stop Pitching, Start Connecting

I get 15 cold pitches every single day on LinkedIn.

Every. Single. One. Goes straight to trash.

You know what gets my attention? The person who authentically commented on my AI tools post last week. The one who had something interesting to say about the Harlequins' rugby match. The entrepreneur who asked if the Jays will win the world series.

That's not selling. That's being human.

I just published a new blog breaking down why cold pitching is dead and what actually works in 2025.

Here are the key points:

The Visibility Goldmine Everyone Ignores:

Your comments on other people's posts are free real estate. When you drop a thoughtful comment on a post from someone in your niche, hundreds (sometimes thousands) of people see your name, face, and headline.

But "Great post!" doesn't cut it. You need to bring something real to the conversation.

The Familiarity Formula:

My warm outreach response rate? Over 95%.

Why? Because people already know who I am before I reach out. They've seen my content. They've engaged with my ideas. By the time I message them, it's not cold - it's continuing a conversation we already started.

The 5-Step Play:

Post valuable content consistently (4x per week is my recommendation)
Engage authentically on posts from people in your space
Build visibility through thoughtful comments
Notice who's engaging back
Reach out with context - not a pitch

The Time Reality:

I'm at a point where I'd rather spend Saturday morning coaching my kids' rugby than sitting on a 3-hour sales call for "extra cheese." My Saturdays are for family. My time is non-negotiable.

When you ask for a 30-minute meeting, you're not asking for 30 minutes. You're asking me to give up something I can't get back.

That better be worth it.

Bottom line: The relationship comes first. The business comes second.

LinkedIn isn't a slot machine. You can't automate your way to relationships or cold pitch your way to trust.

Drop your worst cold pitch from this week below. 👇

Bonus points if it started with "I hope this message finds you well" or mentioned "synergies."

Let's have some fun with the garbage filling our inboxes. 😂

Read the full blog for the complete strategy breakdown:

https://jayhunt.social/stop-cold-pitching-on-linkedin-warm-engagement-strategy/

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