Hey everyone 👋 I’m Aurel. I spend most of my days testing AI tools and automating whatever I can, mostly on the business and growth side. Joined to swap ideas, see how you’re all using AI day to day, and steal a few good tricks along the way 😄 If you’re experimenting with something cool or stuck on a workflow, share it, I’m genuinely curious. Glad to be here!

You can know how to build AI systems and still struggle to sell them. Inside our paid community, I ran a live sales workshop where AI agency owners brought their real questions and we practised their sales conversations. Here are eight lessons you can use on your next call. Q: How do I get more people to book a meeting? Find a reason for the meeting before you offer it. “We should have a chat about AI” is vague. “You mentioned your team spends hours on manual admin. Would it be worth 30 minutes to look at where you could reduce that?” gives them a clear reason to say yes. Q: When should I pitch my solution? Only sell the next step. At an event, earn the first meeting. On that meeting, establish whether a diagnostic makes sense. Use the diagnostic findings to recommend the build. But pitching a custom CRM before you understand the business skips the work that makes your solution actually worth paying for. Q: How do I follow a structure without sounding scripted? Learn what each stage needs to achieve. Build rapport. Understand the need. Check whether it matters enough to act. Agree the next step. Practise that until you can listen to the person instead of trying to remember your next line. Q: Why do my conversations feel like interviews? You may be asking questions without responding to the answers. Use ARQ: acknowledge, relate, question. Acknowledge what they said. Relate where you can honestly. Then ask your next question. And ask one question at a time. Let them answer. Q: Should I always dig into pain? Listen to what they lead with. If they say, “I want to grow to £10 million,” explore that goal first. If they say, “My admin costs are getting out of hand,” explore that problem first. Their first answer gives you a starting point. Use it. Q: What if the client doesn’t understand the technology? Use their language. A dentist may care far more about missed appointments than the difference between a checklist and a workflow. Connect your work to the outcome they care about. Explain the technical details when those details help them make a decision.