Thumbnails! - Let's hear your process?
Hey Guys & Girls! Let's talk about one of the key parts of making a YT video - the thumbnail! As you all know, you could make a great video; however, if people don't like the "packaging", then people won't be able to find out how great a video you made! So lets hear the process you all do to make a great thumbnail! I will start - Research in my niche what's the overarching style is and what is "working" this is typically what is getting views for the most part. I do have a thumbnail idea's board that I have and add to frequently for inspiration: https://www.figma.com/board/W8YcdI1hX0cr5Jix9po3HS/Thumbnail-Idea-s?node-id=0-1&t=mIYEeAafSkb87hHi-1 You will tend to notice over time that certain themes or designs work in a lot of different niches too! Upon having done research on this, I try to line up this TN image to the start of the video as best as possible too so the viewers expectations are aligned as quickly as possible, minimising intro drop off. some great examples of this are these two videos - both videos show that the TN wasn't clickbait within the first 5 seconds: EXAMPLE 1: https://youtu.be/BYVZh5kqaFg?si=sm94qV51-NT-52MC EXAMPLE 2: https://youtu.be/yp8jMl7bjgo?si=8umsVQAfgRyVHTFE From here I will design the thumbnail with a bit of a 3D effect in mind with a few layers allowing for drop shadows if needed. focusing on adjusting the colours a smidge to pop things out and blur the (sometimes unneeded) background. Focus if possible on an emotion on the TN or a pain point if a face is present there. Money savers work really well too if you can angle it well :) Best tip I can give is also "KISS" - Keep it simples! LESS IS MORE! If you read this far I hope this helps and if you need any feedback on your current thumbnails, give me a shout! I will drop you a loom feedback each :)