I get this question a lot from people who have never run ads before... Conversion rates vary from person to person, depending on your exit strategies and skills on the phone. That said, a realistic benchmark is converting 1 in 20–30 leads. As for CPL (Cost Per Lead), we're running at around $25 semi-nationwide — though this can shift based on the size of your target audience and how competitive your market is. Generally speaking, the larger your target audience, the lower your CPL. The biggest lever you can control? Your phone skills. The leads are there — the conversion is where the game is won. Drop any follow-up questions below 👇

I just put together something I wish I had when I first started running Facebook ads for my real estate business — a simple Ad Optimization Cheat Sheet built specifically for wholesalers and investors doing lead generation. It walks you through exactly what to do after you launch a campaign: ✅ How to set up your test the right way ⏱ How long to wait before touching anything 🔴 What to do if you got zero leads (and how to diagnose WHY) 🟡 What to do if leads came in but cost too much 🟢 What to do when it's working — and how to scale without breaking it No fluff. Just a clear decision tree you can follow every single time you launch. If you want access, I've included this in our Facebook Ads Launch Challenge. Hope this saves you some of the trial and error I went through. Drop any questions below — happy to help! 🙌

Let me answer a question I've been getting a lot lately 👇 Here's the thing — your cost per lead isn't random. It's largely driven by one thing: how big your target audience is. The smaller the audience, the higher the CPL. Here's what to expect: 🌎 Nationwide → ~$20/lead 🗳️ 10–15 entire states → ~$25/lead 🏙️ 95 major metros → ~$30/lead 📍 1 entire state → ~$50/lead 📍 1 major metro → $75–$100+/lead When your audience is small, Facebook has fewer people to show your ad to. More competition for the algorithm = higher cost to find the right person. So if you're targeting one metro and seeing $80 CPLs — that's not your ads failing. That's just the math. Benchmarks like these exist so you don't kill a perfectly good campaign too early. Drop any questions below ❤️