I know there’s a lot of fear about what AI is going to do to coaching. But I actually think AI might be one of the best things to happen to great coaches. Because AI is making information almost worthless. Want a framework? Ask AI. Want 10 questions to improve your relationship? Ask AI. Want to understand your attachment style? Ask AI. Want a plan for dealing with procrastination? You can have one in 30 seconds. So if your value as a coach is simply knowing things your client doesn't know, then yes… AI is a problem. But that's not what great coaching is. People don't just want more information. They want transformation. They want someone who can listen to what they're saying and notice what they're NOT saying. Someone who can challenge them when they're avoiding something. Someone who can spot the pattern underneath the problem. Someone who knows when to push, when to stop, and when the entire direction of a coaching session needs to change. And increasingly, I think people are going to crave that human connection. Which is one of the reasons I'm so excited about relationship coaching. Because relationships are messy. They're emotional. They're unpredictable. People know they shouldn't keep having the same argument… but they do. They know they shouldn't still be triggered by something that happened ten years ago… but they are. They know their relationship patterns… but knowing them hasn't changed them. That's where a properly trained relationship coach becomes incredibly valuable. And on Monday 12th October, I'm going to show you how to become one. I'm running a free live masterclass: The Coaches AI Will Struggle to Replace And How to Become One I'll show you how I see AI changing coaching… Why relationship coaching is positioned so differently… How becoming ICF accredited fits into this… The methodology we teach our relationship coaches… And importantly, how we help you get access to real people to practise your coaching with, so you're developing your skills with real-world experience rather than simply completing a course and being sent on your way.