There was this local telecom provider that used to call me every month, then follow up with an email. He was persistent. Why was he calling me? To sell me his internet connectivity. The thing is, I already had a business-grade line with a great SLA in place. Why switch? Price? Well, I was still under contract. Even if I could get a deal, I was locked in. Anyway, fast forward to December and he dropped by the office with a big Xmas cookie tin. I love chocolate chip cookies. Such a nice gesture. But still, I was locked in. The months passed, and finally I came out of contract with my internet line. A few weeks later I got a call from this guy. I asked him to give me a quote for a new line. Why? Well, I was out of contract. Time to shop around. With the quote in hand, I switched over to his service. Why? The law of reciprocity. The cookies were what did it. I didn’t feel sorry for the guy and his persistence he was doing his job, he was selling. But I felt obliged to return the thank you somehow for the cookies. It’s human nature. So next time you are working managed IT service agreements with your list of 100 hot prospects you’d love to do business with… Remember: persistence and the cookies! Here’s my persistence I’ve dropped some amazing value over the last week inside this Skool group. TODAY: 9th day of Christmas… Get a Free Premium Listing On MSP Near Me Under the classroom tab Juice up your IT business website, backlink, and promotion.

Meta ads ran for 1 week (9–16 December) Spend: £38 / $50 per day Total spend: £260 / $364 Results: Webinar registrants: 78 Attendees: 25 Sales meetings booked: 4 Worth pausing on one point. This was targeting MSPs one of the most specific and hardest business audiences to reach. If this were “local business owners” in general, costs would be lower. Much lower. Even so, the numbers still work. What this actually means Cost per sales meeting: $364 ÷ 4 = $91 Now let’s stay conservative. Close rate: 2 in 10 Cost per new customer: ~$455 Now the part most MSPs never calculate Let’s assume: 10 users $100 per user, per month $1,000 MRR Retention: Industry average: 5–8 years Conservative assumption: 36 months Lifetime value (LTV): $1,000 × 36 = $36,000 No project work. No hardware. No software margins. Just the managed service agreement. Conclusion $91 to get a sales meeting ~$455 to acquire a customer $36,000 in conservative lifetime revenue This was: A 1-week spend (at a very busy time of year!) On a small budget Targeting a difficult niche The system works. The only real question is: Do you want to take action and run this consistently? Because if you do this once a month, January’s diary doesn’t stay empty for long. Book some time with me here to get started with this.

Genuine question. I'm looking to find out. I've been speaking to a few folks in this community and outside of it about where they are with their MSP, and for some reason I seem to be bumping up against a lot of guys and girls that are running their MSP as a side hustle, and it's not their full-time gig. Genuinely interested to know how you manage this. Like, what happens when someone calls with a support issue and you're in the office? I know certainly during my break fix days, the way that I got around this was I actually had a call service set up. It's a call answering service called Moneypenny here in the UK, and they basically used to answer my calls for me. And then I would get an email and I was able to see if it was an urgent thing or if it wasn't, but that was very much break-fix. So it was residential, so all the calls waited till out of office hours, so 5 p.m. started calling up all the folks that called me during the day. Anyway, I'd love to know how you've maybe got this arranged if you're at that stage.

Hey guys, hope you're keeping well.I’m running a little test ahead of my next webinar and wanted to share what I’m doing. When someone registers for the webinar through the Meta ads I’m running, I’m now directing them straight to this group on the thank-you page. And here’s where it gets a bit meta… this group is the lead magnet. From a marketing point of view, things like downloadable PDFs, cybersecurity scorecards, and other website lead magnets still work, but they’re getting a bit long in the tooth. And with AI eating into website traffic, a lot of businesses just don’t have the volume they used to.So honestly, there’s never been a better time to run ads. The challenge with ads, though, is obvious: it’s a cold audience. They don’t know you, your company, or what you’re about. That’s why I’m such a fan of Power Audience webinars they help MSPs build rapport quickly and actually start a relationship. But the question is: how do you warm people up even before the webinar? That’s where the Skool group comes in. Everyone who registers gets pushed here immediately. That’s how this group has grown to where it is 67 members as I’m writing this. You’ve all come in through a Meta ad, something you saw on LinkedIn, or via the thank-you page after signing up for a webinar. The interesting part now is seeing what the results look like.My next webinar is on 16th December (it’s in the group calendar you’re more than welcome to join). It's called Demonstration of Power ridiculous name, I know. I’ll post the results here so you can see exactly what happens. I’m running ads for a full week from midnight tonight, so we should see the member count climb over the next few days. Let’s see where this goes, and I’ll report back. PS: If you’re thinking about starting your own Skool group, please use my link I get a small kickback, which helps keep the lights on.

Some great insight from Mike Herrington for IT Now. He saw my recent video about putting pricing on your website, always a hot topic in the community. He has turned his pricing page into a lead magnet - which I think i genuis. It get's around the argument of yes or no - those that fill in the form are interested so you can capture their details before they bounce of your website. Check it out his page here. Thoughts?