Look, the Gen Z conversation is a easy hook… but let’s not overthink what’s been true since the first tax lien was ever filed: People take action because something hurts. Not because they’re enlightened. Not because they’re “educated consumers.” Because pain has finally backed them into a corner. Gen Z, Boomers, Millennials it doesn’t matter. Pain is undefeated. Now… once they’re in your world? That’s where things get interesting. Gen Z isn’t special for wanting clarity, structure, and straight talk. Everyone wants that. Nobody wakes up hoping for confusing advice, chaotic messaging, or a sales pitch that reeks of desperation. They’re allergic to theatrics. They have AI that will tell them everything they need to know and more. They’ll tolerate the truth (“the IRS will garnish you”). But they won’t tolerate the nonsense that’s polluted this industry for 30 years. So yes, you still use fear. Because fear is reality. Fear is what makes them opt in. Fear is what gets them to stop procrastinating. But once they’ve raised their hand? Give them a map. A path. A calm, orderly march toward the outcome. The cannabis comparison isn’t about products — it’s about behavior. You give people what they need to make a decision…Then you give them what they need to stay. Fear gets the click. Clarity keeps the client. Drama repels everyone. Call it Gen Z if you want. I call it timeless human psychology with a fresh coat of paint. Don't believe me? Can you picture this industry where no one was afraid of the IRS?

@Noel Canon we can record it

@Benito Gonzalez Jr We will probably talk until we run out of questions.

@Stephen Weisberg Great Question! We are working on a *Secret* project that answers this exact question! Maybe there will be a sneak peak in December. As for now: We would need more details on where you are at currently with your business, such as: 1. What is your marketing budget 2. Do you have the basics setup: Lead magnet, landing page, email, website, booking link 3. How much time do you have for marketing purposes 4. Do you have reviews or case studies? There are 4 ways to generate leads(cold outreach, warm outreach, paid ads, and content). We direct leads to a landing page to receive lead magnet. If the lead opt-in to get lead magnet that means they are a "qualified lead" and we now have their email. Next we do email marketing daily in this format: Hook-story- offer(CTA) The CTA is to schedule a Call. We can go into details on each but we need to know where you are at!

According to Facebook my videos I linked to youtube got the most engagement. Starting to make Film and edit videos on a daily basis now.