Most brands are obsessed with getting more clicks. But almost nobody is obsessed with what happens after the click. And that’s becoming a massive problem in 2026. AI ad platforms are getting smarter. Meta’s Andromeda update is changing how ads get distributed and matched to users. And your landing page experience now plays a BIGGER role than ever in: • conversion performance • signal quality • scaling campaigns efficiently The brands winning right now aren’t just building better ads. They’re building better post-click experiences. Most marketers still think the ad does all the work. But if your landing page is confusing, slow, generic, or doesn’t match the ad… You’re feeding bad signals back into the algorithm. That means: • higher CPAs • worse quality traffic • less efficient scaling • unstable performance The future of paid media is NOT just creative testing. It’s creative + landing page alignment + better user journeys. Inside my Skool, I break down:• How top brands structure high-converting landing pages • What actually improves Meta signal quality • Real ad account breakdowns and scaling strategies • AI workflows for creatives and paid ads • Offer positioning and conversion psychology • How to think like a performance marketer, not just an ad manager Most people focus only on media buying. But the real growth happens when you understand the entire funnel. That’s what we’re building inside the community.

Your hook is 80% of your ad's success. Get this wrong and nothing else matters. After analyzing thousands of winning ads across 250+ DTC brands, I've found that the best hooks do one of these 5 things: 𝟭. 𝗖𝗮𝗹𝗹 𝗼𝘂𝘁 𝗮 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 → "[Target audience], stop scrolling — this is your answer to [problem]" → "If you're a [target audience] that struggles with [problem], stop scrolling" → "Hey [target audience], you need to see this" 𝟮. 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗼𝗹𝗱 𝗰𝗹𝗮𝗶𝗺 → "[Product] that feels illegal to know" → "I just made my life 10x easier with [product]" → "In [amount] weeks, you won't recognize yourself" 𝟯. 𝗦𝗵𝗼𝘄 𝗮 𝗽𝗮𝘁𝘁𝗲𝗿𝗻 𝗶𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁 → "[Strange visual of product or problem]" → "This'll sound weird but hear me out…" → "The weirdest product I just found on TikTok" 𝟰. 𝗔𝗴𝗶𝘁𝗮𝘁𝗲 𝗮 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁 → "I've hated my [problem] for 15 years" → "[Problem] making it hard to go anywhere?" → "Keep scrolling if you enjoy having [problem]" 𝟱. 𝗨𝘀𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 → "Why is everyone talking about [product]?" → "I keep seeing this [product] all over my feed so I had to try it" → "Everyone keeps asking me about how I [desired outcome]" The best hooks use one or more of these patterns in the first 3 seconds. Not all ads with great hooks scale. But all ads that scale have great hooks.

Everyone joins for their own reason… But most of us ended up here because something wasn’t working. Whether you want to get your first client, learn meta ads, or get better at running ads. Whatever it is — you're not alone. Now it’s your turn: What’s the biggest challenge you're facing right now? Let’s fix it together.

Feel free to introduce yourself, don't be shy 🙂 We are all here to learn and get to our goals. Let us know who you are, what you do, and what you hope to achieve with paid media.