I'm so proud of these lol they're so fun i'm also not the fastest when it comes to art but my clients know it's worth the wair

13/09/2026 I think I may have worded my original post badly, because I’m actually not looking for help defining my ideal client. I feel pretty confident about who I’m trying to attract. 😊 What I’m really looking for is fun, creative ways to actually get in front of those people and turn them into bookings. For a bit of context, I only opened Bare Beauty in mid-June with zero existing clientele, and I’ve grown the Instagram to around 670 followers organically since then. So I’m not really struggling with growing the audience itself. I’m wanting to get better at attracting the right people from that audience and making them want to actually book. I’m currently reworking the Bare Beauty brand around a “low-maintenance beauty with an edge” vibe. Think a little tattoo studio, a little beauty bar. Cool, relaxed, slightly alternative, but definitely not limited to alternative clients. My ideal client could be heavily tattooed and love something weird and wonderful, or she could be a busy mum who wears neutrals and just wants really fucking good nails. The common thread is personality, individuality, quality and wanting a beauty experience that feels like them. So now I’m looking for the marketing/content ideas that will make that person stop scrolling and think: “Wait… I like this place.” I’m thinking things like: • Fun/quirky Reels or social posts that fit the brand. • Content that shows the personality of the salon rather than just finished nails. • Creative campaigns or recurring social series. • Ways to make people want to follow Bare Beauty before they’re ready to book. • Collaborations or local ideas that would put the brand in front of the right people. I haven’t posted on local community pages or anything like that yet and assume that’d bring in people too as I know others have grown by posting to pages on fb. • Fun ways to encourage bookings without constantly screaming “APPOINTMENTS AVAILABLE”. Basically anything organic that makes the right person feel like “these are my people.”

I had a first time client a couple days ago. I was so excited because she found me through TikTok. She got medium almond acrylics with just basic nude polish. Polish was DND and brand new never used before and it would not go on smoothly to save my life. She absolutely loved her shape. Loved my application of the acrylic and this polish job ruined it. I texted her the next day and offered for her to come back in and repaint them. But she said it was fine and that we would just pick a different color when she come in for a balance. I’m really, really hoping she returns.

Hi! Here is a short clip of me applying the nail to my actual client. When watching back, I realized that if I'm using the natural tips (like in this video) that I do not wipe the free edge with the gel before I put the tip on, I just go straight to the cuticle with it. I also realized that a lot of the side overflow typically happens with sculpted tips and on the thumbs. It occasionally happens to me as well, so don't feel bad! It really just takes a lot of practice. Honestly, I used to hate doing the service but now it's literally my most popular one! If you notice you're having some overflow, take the nail off of their finger, wipe their finger down with alcohol, push the gel back in the tip, where you had originally applied it and then try reapplying the nail again!

I'm tired lol