When you’re new, checking what everyone else charges feels like the safe move. It makes sense. But it’s one of the quickest ways to end up overworked and underpaid. Here’s why: 1. Their math isn't your math. You can’t see anyone else’s finances. You might pay $400 a week in rent while they pay $150. Their uncle might even own the building. If you copy their price, you’re copying a budget that has nothing to do with yours. 2. You don’t know if they’re making money. A low price doesn’t mean it works. Plenty of techs undercharge, burn out and quietly close within a year or two. Copying them means copying a mistake. 3. They might not have your costs. Products, tools, electricity, insurance, tax, software, training and replacing gear all add up. Someone working from home with a small kit has a very different cost base to someone in a salon with a full setup. 4. Skill and speed aren’t the same. A tech who takes 90 minutes for a full set and a tech who takes 3 hours shouldn’t charge the same, and neither should a beginner and someone with 5 years of experience. 5. Their clients aren’t your clients. Location, niche, service style and the experience you offer all affect what people will pay. A private one-on-one appointment is a different product from a busy walk-in salon. 6. Cheap pricing attracts price-focused clients. If you win clients on being the cheapest, they’ll leave for whoever undercuts you next. Fair pricing attracts people who value your work and come back. 7. Your price tells people what your work is worth. Charge too little and clients may assume the quality matches. Confident pricing builds trust. So what should you do instead? Start with your own numbers: - Add up your monthly costs (rent, products, tools, insurance, tax, marketing) - Decide what you want to earn - Work out how many hours or clients you realistically have each week - Divide it out, then check it against your market as a guide, not a rule It’s fine to look at what others charge for context. Just don’t let it decide your price for you.