As an entrepreneur, I’m naturally creative and drawn to poetry. But that creative strength made it hard for me to sell well on sales pages and calls. I’d get stuck in intangible benefits, talking about transformation and potential… and lose potential clients who needed me to show them something concrete—something real about how I could solve their problem. So, I went to ChatGPT for help. 🧠 The Psychology of Concrete Phrases Our brains process images 60,000X faster than text, which means concrete phrases make a message stick. I came across this buyer psychology insight in Why We Buy, which explains how concrete language improves recall and sales. Richard Shotton, a behavioral science marketing expert, retested a 1972 study on memorability and found that people remembered 10X more concrete phrases than abstract ones. ✅ “Money in your pocket” vs. ❌ “Earn $1,078 in 7 nights.” ✅ “Skinny jeans” vs. ❌ “Innovative quality” 💡 The key takeaway? When customers can picture your offer, they’re one step closer to buying it. 🤑 How to Apply This Right Now Here’s how to make your messaging instantly more compelling: ❌ Generic: "High-storage capacity."✅ Concrete: "1,000 songs in your pocket." (Apple) ❌ Generic: "Our chocolate is delicious."✅ Concrete: "Our chocolate offers creamy smoothness that melts in your mouth." (Lindt) ❌ Generic: "Earn more money renting out your house."✅ Concrete: "Earn $1,078 in 7 nights." (Airbnb) 🤖 Copy + Paste This Into ChatGPT to Find Your Concrete Phrases "Help me make my marketing copy more concrete. Instead of vague benefits, I want vivid, sensory-rich language that creates mental images. Rewrite my message with concrete phrases that help my audience picture the outcome. Here’s what I want to say: [Insert your current copy here]." Try it and watch how quickly your sales pages and calls start converting better.