I’ve reviewed a lot of stores where the owner is spending money on ads, apps, and themes…but the core issues are things like: 1) unclear offer and positioning 2) poor product page logic 3) trust gaps that kill conversions 4) checkout friction that silently bleeds revenue These are not beginner mistakes they’re structural problems that cost money every day. If you’re a store owner (or a serious beginner) who knows something is off and wants a straight, practical breakdown of what to fix and why, I’m open to working with a few committed people.