So, I've built a new tool that helps you find relevant newsletters in your niche to run ads or do JVs with. I wrote a draft sales page today and I'd love some feedback on it. It's a hefty page so obviously you dont have to read it all if you don't want to. Reading just the lead is perfectly fine. Here's the doc: https://docs.google.com/document/d/1ZRg3FI_sPYa8Cel1sss5O9jnZ0JhMjLpbAVZUj0kZ8Q/edit?usp=sharing

A couple weeks ago, I had this super odd instant 5% drop in open rates. My super consistent rate was 33% on average for over a year, maybe two. Then it suddenly goes to 28% average. I'm thinking Google / Apple blocker probably. CTR stayed the same so I'm not super worried about it but I am curious if something happened in the tech world. Or maybe my Kit is being 💩 and genuinely not delivering again. Thoughts?

I just checked the Amazon reviews of my new 10 Commandments book. I have a new 2-star review. My instinctive reaction was to write a new email all about it. It's going out tonight. The idea being, take any energy, including negative energy, and redirect it into something useful, like an email, or like this post here. At the same time, I've also silently unsubscribed a few people from my list over the past few days for replying to my emails with messages that I found frustrating or stupid. Here's an example, in reply to an email in which I said I have friends of 20+ years and ex-girlfriends reading my newsletter: "Just FYI, you cannot have 'girl' friends for 20 +years. They may have started out girls but by the time they reach 18, they have become women. Thanks," So I thought we could maybe start a little discussion? How do you deal with bad reviews, unfair refunds, and replies to emails that bother you or waste your time? Maybe we can collect the ideas that bubble up and create a valuable community resource.

I'm still finding confetti around my terrace from the close of the pool party on Thursday night... I also still have to return the plastic patio furniture I borrowed from the neighbors. But I am slowly working my way through the list of todo items that piled up after the party and auction. Now it's time to take care of a MAJOR outstanding item. Rewind back to hour three of the party, around 8:30pm my time, on Wednesday night... @Thomas Lalas wrote the following: "At this point I've read SO many funny + creative comments, I think it's worth putting a prize for the funniest comment." In my party high, I immediately agreed to this great suggestion. Yesterday, as I reread the comments, a clear winner emerged. And so, after only a few days' delay, I would now like to OFFICIALLY announce the WINNER of the prestigious "Inaugural Pool Party Funniest Comment" award... [drum roll please] [camera switches between various nominees] [opening the envelope] 🦄🦄🦄🦄🦄🦄 🦄🦄🦄🦄🦄🦄 🎈🎈🎈 @Filip Stilin!!! 🎪🎪🎪 👑👑👑👑👑👑 👑👑👑👑👑👑 Filip wrote multiple funny comments throughout the pool party. But one that seems to have gotten the most laughs, at least what I can tell with my not-particularly-careful tallying, was: "@Gc Tsalamagkakis Subject line: He auctioned his CAT?!?!" This was one of several inside jokes that developed throughout this party. GC was bidding and moving house at the same time. He included pics of his move, one of which featured a cat carrying case... but no cat. Hence Filip's comment above. (Not so funny now? Such is the nature of humor. I guess you had to be there.) As a prize for boosting the overall party vibe of our first pool party, Filip wins: 1. The title of "Grand Comment Poo-Bah" for the rest of 2025 2. A physical copy of my favorite comedy book. I won't say what it is, but it's influenced my writing as much as any copywriting or marketing book I've ever read. (Filip, I will be in touch by DM to find out where can send it)

Welcome WELCOME The pool party is ON. You can find the margaritas and soft drinks over in the corner... ... the DJ has set up and is playing already... ... and after you've had a chance to dip yourself in the pool, and as the party heats up... ... perhaps you'd like to also take a look at this little offer I am making? The offer in a peanut shell: I am offering to take the winning bidder — let's imagine it's you — and... 1. To give you a NAME and credibility on the Internet, along with MY FULL ENDORSEMENT, and... 2. To DRIVE MY RESPONSIVE READERS to the optin for your list, and... 3. To work with you and co-create a SEXY ACQUISITION FUNNEL (free giveaway + paid thank-you page offer), which you can use to build up your email list AND make money on day zero by turning new subscribers into buyers right away, plus... 4. I'm guaranteeing, with my two hands, that if you win this auction you will MAKE BACK 100% OF YOUR MONEY before I'm done endorsing and promoting you. Again, I will send out a dedicated email to endorse you and your offer, and to drive my audience to you. If you don't recoup all your investment with that first email I send, I will keep sending more dedicated emails, for as long as it takes, to promote and endorse you until you do recoup your winning bid. (If needed, we will also keep working together to tweak your funnel to make sure the right people sign up AND turn into buyers.) That's the little auction offer I'm making, for you to consider while you baste in my pool. I'm also offering a few POOL PARTY FAVORS if you happen to win the auction: 1. Wine and tapas on me whenever you get to Barcelona. (I know a good place around the corner from my new apartment, in the Gothic quarter. Once you finish with the pool and dry off, we can head over there.) 2. A list of newsletters you can run ads in, so they drive their own readers to you, and so you can keep growing your list at breakeven or at a profit, regularly, month after month. (And yes, you can approach these newsletter owners and tell them, "John Bejakovic already endorsed this offer... and his audience loved it.")