Most beginners aren’t losing deals because sellers are “unreasonable.”They’re losing deals because they’re overpricing risk. Here’s what’s actually happening: • You’re assuming best-case rehab • You’re trusting ARV more than exit demand • You’re leaving zero room for surprises • You’re trying to squeeze max assignment on your first deal That’s not investing. That’s gambling. A real MAO: • Prices in unknowns • Protects your buyer • Gives YOU margin to breathe • Still works if something goes sideways If your deal only works when everything goes perfectly, it’s not a deal. Quick takeaway: Lower MAO = higher close rate = more experience = more money long term. I’d rather lock up 3 conservative deals than chase 1 “perfect” one that never closes.

Let’s get real. What’s been the hardest part of your wholesaling journey so far? Cold calls? Finding buyers? Staying consistent? Be honest. It helps everyone here realize they’re not alone in the grind.