If you’ve ever opened Ads Manager and felt lost among all the numbers, don’t worry — everyone starts there. The good news is that you don’t need to track everything. There are just a few key metrics that actually tell you whether your ads are doing their job. Here’s a simple breakdown of the 10 most important ones: 1. CPM (Cost per 1,000 impressions) - This shows how much you pay for every thousand times your ad is displayed. It helps you understand how competitive your audience is. If your CPM is high, it usually means your audience is expensive or the quality of your ad is poor. 2. CPC (Cost per click) - Tells you how much each click costs. A high CPC means people are seeing your ad but not finding it interesting enough to click - usually a sign that your creative or copy could use some testing. 3. CTR (Click-through rate) - The percentage of people who click after seeing your ad. It’s one of the best indicators of whether your message catches attention. Anything around 1-2% is a good starting point for cold audiences in sales or leads campaigns. 4. Cost per result (or conversion) - Shows how much you pay for each desired action, like a lead or purchase. Always compare it to your target cost - what matters is not the number itself, but whether it makes sense for your business. 5. ROAS (Return on ad spend) - Probably the most important metric for e-commerce. It tells you how much revenue you make for every dollar spent on ads. A ROAS above 4 is generally considered healthy, but it depends on your margins. 6. Conversion rate - This measures what happens after the click - how many people actually take action on your site. If it’s below 2%, there might be a problem with your offer or the website itself. 7. Frequency - Shows how many times, on average, one person has seen your ad. Once you get above 4 or 5, people start tuning out. That’s a good sign to broaden your targeting and refresh your creative. 8. Reach - The number of unique people who’ve seen your ad. It’s useful for awareness campaigns and tracking how far your message is spreading.

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(This is for people taking part in the challenge.) Task: Pretend you are your ideal client and write a list of at least 3 things they want. But write it as if you were them (first person). Here are my examples: - I want to be better on video - I want to learn how to structure my presentation - I want to present better - I want to attract more members - I want my members to be more engaged - I want to start creating video content - I want to look better on video - I want to be more confident on video - I want to sound better on video - I want people to join my calls Paste your sentences in the comments 👇 Once you're done here, you can move on to Day 2

🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼🪻🌷🌹🌸🌻🌺🌼 Hello there traveler 👋 Great to have you with us 🙌 Let us know: - Where you're from - What market you're in (or wish to be in) Thank you! 🙏 After you say hello, please check out this post (it's a compilation of all the things you can do in this community) 🤗 ----------------------------------------------------------------------- ➡️ Side note: If you ever use my link to create a Hobby or Pro community let me know and I'll give you access to the free calls that are coming soon, or my Pro community + some other Skool related goodies).