Ciao ragazzi, ho appena iniziato a collaborare con una startup che ha appena raccolto oltre 4,3 milioni di euro per scalare nel mercato dell’economia circolare. Leggendo il loro manifesto dei valori, mi sono reso conto di quanto spesso sia difficile per noi imprenditori riuscire a trasmettere davvero la nostra visione. Per questo ho deciso di condividere con voi questo documento che mi ha ispirato molto. ---- We believe “culture eats strategy for breakfast”; culture is what makes a great company succeed and survive, everything else is downstream of culture, everything else is just a tool and optimisation function; culture is what matters the most. Read, embrace and, most importantly, put into actions this document. Fulfill the mission - Trust each other - Go Fast 1) The Mission and us 1.1 Massive vision over comfort We exist to accelerate the shift to a circular economy. Every decision must serve that mission — even when it’s hard, inconvenient, or unpopular. Think about your bank statement, probably 1% of the transactions are circular, bringing this to 50% will take us years of work. This is a multi-year journey, let this sink in. This means you may not be able split your life from your work. Having a massive vision, almost ridiculous, we will be able to focus on sufficiently general classes of problems and keep our teams seeking new adventures, being energised, grow. 1.2 Builders that embrace chaos. No plan or roadmap survives reality. Build. Ship. Repeat. - Take risks - and be able to articulate why you took them. - Scalable process comes after validating a small outcome. - Ask for forgiveness, not for permission. Run experiments freely - but keep them short, controlled, and measured. - You should build the right thing, not build the right way. - Action creates momentum; critique without contribution is noise. ****We reward people who build and take risks - not those who only talk. 1. 3 Radical Ownership of Outcomes (Not Titles/Roles/Plans)