How I set up Claude to find me media opportunities
Happy Friday everyone! 🎉 I really want to share something I discovered very recently that I think a lot of you will find useful. If you're building a personal brand, if you're a startup founder, or really anyone who wants more media exposure - like getting quoted in magazines, getting interviewed by journalists, that kind of thing - this one's for you. And if you provide PR or marketing services to clients, even better. There's this platform called Featured (I have no affiliation to it) that I recently heard someone speaking about on a podcast. It's basically a marketplace that connects journalists (people writing for Forbes, Business Insider, some other big publications, smaller publications, blogs, substacks too) with experts who can provide quotes and insights on specific topics. So instead of waiting for a publication to magically find you (which is how most people think it works), you can actually pitch yourself. You filter by your niche, find relevant requests, and respond and if selected you get in touch with the journalist. AND I also used this as an excuse to show how I set up a scheduled task in Claude Cowork - so instead of me manually checking the platform every week, Claude goes in every Friday, finds the best opportunities for my brand, prioritizes them, and even drafts first responses for each one. And if you've connected Notion or Gmail, you can have it send the brief straight there. I hear your feedback on wanting to see more practical use cases in Claude Cowork, so I decided to record a short video walking through the whole thing - the platform, how to use it, and how to automate the process, so Claude does most of it for you. Check it out and let me know what you think! Have you used Featured before or something similar or have any other non-obvious tips to get exposure? Please share 🫶 Let me know if you have any questions! Enjoy your weekend! ✌️