Hola, I’ve committed to posting one video a day to sharpen my storytelling, build consistency, and make sure I'm ready to pitch my script—anytime, anyplace. Dynamic creators don't wait for the perfect opportunity; we stay ready so we don't have to get ready. 🚀 Anyone want to take the leap with me? I invite you to start your own daily streak. Grab your camera, drop a video, and let’s build together. #StayReady #Padelante #ContentChallenge #Storytelling #BuildInPublic

Hey everyone, it’s been a minute. Still been putting in the work even if I haven’t been as visible. Big news first: I welcomed my son Santiago at the end of March. Same day you all were having your in-person meetup On the business side, Ruelas Co. has evolved quite a bit over the last year. When we last connected, I was focused primarily on building a leather goods product line and moving away from custom work toward more scalable designs. Since then, I’ve leaned heavily into experiential work like interactive leather craft workshops and brand activations. (If yall remember the MVP interactive activity I had at Pitch Latino, that has grown into one of my main experience offerings!) In the last month alone, I’ve led experiences for Vuori and Lexus, creating hands-on leathercraft activations tied to community, hospitality, and cultural storytelling. Not bad with a newborn at home.More to come. Good to be back.

Latinos + AI. Let’s do this right. AI makes it easy to build fast. But building fast without due diligence creates noise, not impact. Join me at the first Latino AI Conference, where I’ll be speaking on: Problem First, Tech Second: A Latino Framework for AI Innovation This convening is for Latino founders, technologists, and leaders who want to build AI solutions that start with real problems, validate before scaling, and serve our communities with intention. If you’re building with AI and want your work to actually matter, this is for you. Join us! 👉 Register here: https://lnkd.in/ehUu_RjQ #LatinoTech #AIInnovation #ResponsibleAI #ProblemFirst #LatinoFounders #TechWithPurpose #TheLatinoStartup

Hola, Sharing info on this free, local workshop for those working on Retail Products. Details below: A workshop that helps product entrepreneurs confidently pitch products to retail buyers. Are you a product entrepreneur aiming to see your creation on store shelves? Join our immersive workshop, “Pitching Your Product to Retail Store Buyers,” where you'll learn how to confidently present your product, communicate its value, and navigate the expectations of retail decision-makers. This session offers practical insights into what buyers look for, how to address their concerns, and how to position yourself for success in competitive retail environments. Whether you’re preparing for your first pitch or looking to strengthen your approach, this workshop will help you make a compelling impression. What Attendees Will Learn• How the retail industry operates and what retail buyers expect when evaluating new products.• How to anticipate, address, and reframe buyer objections to strengthen your pitch.• Lessons from real-world product pitch successes and how to apply those strategies to your own presentation. Topics Covered• Retail buyer expectations, priorities, and decision-making criteria• Strategies for handling objections with confidence• Crafting a pitch that aligns with different retail formats and audiences• Case studies of successful product pitches• Tips for positioning, messaging, and value communication https://www.eventbrite.com/e/pitching-your-product-to-the-retail-store-buyers-tickets-1978194290374?aff=ebemoffollowpublishemail&ref=eemail&utm_campaign=following_published_event&utm_content=follow_notification&utm_medium=email&utm_source=eventbrite

For the history of consumer products, we’ve been led to believe that premium products can only come for Europe. @Alejandro Ruelas has been exploring this space for his startup, and when I saw this I thought of him. What do you think? Our culture is beautiful and we are the largest emerging consumer demographic. We should lead this sector and develop new products.