Hey everyone 🤙 Been building out my funnel for my 1:1 coaching offer and wanted to share the strategy before I go live with ads tomorrow. The flow: Ad → Application Page (VSL + questionnaire) → Discovery Call Page (VSL + calendar) → 15-min Discovery Call → 60-min Blueprint Call (close) Why this structure: - Application first — Filters out tire-kickers early. If they won't take 2 minutes to answer a few questions, they're not serious. Also gives me context before the call so I show up prepared. - Two VSLs, two jobs — Application VSL sells the problem and possibility. Discovery call VSL sells the process and me. Moves them emotionally through the funnel instead of one video doing too much. - 15-min discovery before 60-min blueprint — Low-commitment first call qualifies fit for both of us. Only serious prospects make it to the blueprint call where the close happens. Protects my time and increases close rate. Would love feedback on the application page: https://sheldonmbt.com/mbtapplication Shooting ads and launching campaign by end of day tomorrow. Thank you @Dan Harrison especially for your insta-responses and feedback. Life. Changing. LFG 🚀