From Leila Hormozi 1. Setting and Communicating the Vision. The primary role is to define where the company is going and ensure everyone understands and aligns with that vision. This includes long-term strategy, mission, and company goals AND values. 2. Building and Developing Leadership. You are responsible for recruiting. developing, and retaining top talent, ESPECIALLY in leadership roles. 3. Allocating Capital and Resources: You constantly make high-leverage decisions on where to invest the company's time, money. and EFFORTS. This includes budgeting, acquisitions, and ensuring capital is being used efficiently to drive growth. 4. Driving Culture and Execution-Culture starts at the top. The CEO must lead by example and create an environment where people perform at their best. Execution involves ensuring that the right processes and accountability structures are in place to drive proper execution. 5. Solving the Biggest Hardest Problems. Your job isn't to be in the weeds but to identify and remove the biggest gnarliest barriers preventing the company from growing. This means focusing on the highest-impact problems rather than getting distracted by minor issues and day to day distractions.