Congratulations to @Alf Marcussen for hitting the Engaged Leader level in our Skool Community. 🤩

https://youtu.be/tSw0rDTI3ps Here's a little piece of what the Strategic Frameworks and fundamental UTD concepts introduce to your business team. Take a look and comment on where you feel you are, and what gaps exist in your business.

The session explored two interconnected themes: developing an abundance and wealth mindset as a prerequisite for financial opportunity, and examining each participant's orientation toward work (job, career, or calling). Participants reflected deeply on personal narratives around wealth, self-worth, and how past experiences shape current financial and professional ceilings. The group was assigned homework to evoke and articulate their best possible self in their current work context, with the goal of beginning to manifest the environment that supports it.

A brand is more than your logo. It’s more than your company name. It’s more than the product. In wine growing, there’s a term called “Terroir”. It represents the concept that all the components: land, soil, grape, sun and water all join to give an essential quality to the wine that is produced. It’s not one thing but rather a unique combination of many components. Music is like this also. If you separate the individual components of most songs, they don’t sound like the song itself. When the band comes together, or the producer combines all the elements, then and only then do you get a song. The same is true for your brand. Seth Godin says that a brand is how the customer feels about you when you’re not around. The word feelingis important. We feel brands. After all, many products are the same, and it’s the brand that becomes the distinction. All this has led me to an issue that I see particularly in small to medium businesses and the mindset of the owners. SMB’s tend to have less budget to define a brand, and its leaders are often so caught up in running the business that they often push their marketing and brand to the sidelines. The brand loses priority in the vortex of day to day operations. Larger enterprises can spend more capital and budget on the brand’s “terroir” and hence tend to gain and hold market position with stronger brands. There’s an additional issue with small businesses, especially with solopreneurs, who can fall into a significant trap. And that is they fall in love with their brand too soon. They start to self identify with the brand. “It represents me!” they’ll espouse. The committee of one agrees, and the brand hits the market. Then it’s crickets. Because the market doesn’t connect with the brand. The character or ideal customer that the brand is supposed to speak to wasn’t taken into consideration. So the business does the bare minimum of sales, and can’t grow. So here’s the first question you need to ask if you’re a solopreneur or a small business owner:

The past sessions for all the programs (Mastermind, Sub 5 Service Systems, Leadership Psychology) are all posted and available based on the tier of access you have! Don't hesitate to connect on any of the details listed there and ask to further define the conversations.