How to make clients choose you, even in a saturated market 💡
A lot of us are out here working really hard, posting, showing up, putting our stuff out there, and still not getting the clients we want. And it's not because what you're offering isn't good. It's because the way you're talking about it sounds like everyone else. "I sell candles." "I do hair." "I offer virtual assistance." Okay but so do a lot of people. Why you? That's the question your ideal client is quietly asking. And if your message doesn't answer it, they keep scrolling. Here's what changes everything though. When you get really specific about who you're talking to, not everyone, just that one person, something changes. They feel seen. They think she's literally talking to me. "I make candles for women who just need five minutes of quiet in a house full of people." Same candles. But now there's a woman reading that thinking "I need this in my life". That's what you want, not a thousand people mildly interested. Just the right people feeling like you actually get them. And the amazing thing is nobody else has your story, your personality, your way of doing things. That's already what makes you different. You just have to let that come through in how you talk about what you do.♥️ A quick tasks for you today: Look at your bio, your last post, or however you currently describe what you do. Does it talk about what you offer or what it does for people? Drop your answer below; yes or no, and why.