If you’re not subscribed to the Riverside Creators Newsletter yet, you might want to check it out. Kendall drops quick, helpful gems for podcasters who are trying to grow and level up. This week’s nugget was all about social videos, and it’s definitely worth a read. Take a look below! 5 ideas for social videos you can (and should) be posting (that aren't clips) First thing's first: I want you to change your mindset when it comes to social media from "I have a podcast about [X], come listen!" to "I'm an influencer in [X] space, and I also have a podcast." What's the difference? If you're playing the social media game, you need to be social-first. Podcasts are - decidedly - not social media. Instead, think of yourself as an expert influencer in your niche. Post content that has to do with your niche to grow your audience. THEN, sprinkle in some clips of your podcast conversations throughout your month to remind your followers that, yes, you have a podcast. And if they like what they see, there's more where it came from (cough, your podcast). So here are some ideas of what to post instead. And all of them are specifically chosen because they require little to no prep. Just pick up your phone and talk. (Because we all have a lot going on). 1. Reactions to news in the industry This is my first recommendation because it just works so well. Algorithms want to push content to people about topics that they're interested in, especially current events within those topics. Why? Because it keeps people in the app. So if you create a Reel or TikTok about something that's being talked about, that's your "in." Your way to reach people who have never seen you before. Sneak into that algorithm! For the purposes of this newsletter, let's pretend I have a podcast about motherhood. OK, so Shay Mitchell just released a skincare line for kids and, as you can imagine, it's pretty controversial. It's trending, and social platforms are looking for even more videos and takes about the news item. I'd sit down, record my hot take, clip it, and post it with a caption about Shay Mitchell (to inform the algorithm). As soon as someone on TikTok watches just one video about the controversy, TikTok thinks "Ok, let's give them more." Enter your content.

You can get close to a guaranteed hit every week. You just have to stop starting from scratch. • Look at the leaders in your lane Study the podcasts your ideal listener already trusts. Pay attention to the episodes that took off. The ones that sparked long comment threads. The ones that created back-and-forth conversations online. • Watch what people respond to Titles that stirred emotion. Ideas that people debated. Stories that pushed listeners to share with friends. When the audience reacts, it tells you the demand is already there. • Break the idea open from your point of view Take that winning topic and reshape it with your voice. Add your lived experience. Add your perspective. Add the lesson you learned that they didn’t talk about. This is where your authority shows up. • Build the episode around what matters to you Ask yourself: “What did they miss that I can speak on clearly?” “What truth can I add that others avoid?” “What angle feels more honest coming from me?” Your insight is the advantage. Your story makes it land. • Release it without dragging your feet Don’t wait for perfect wording. Don’t tweak the title for nine days. Publish it, then move to the next idea with the same process. Why this method works • You pull from proven audience demand. • You cut hours off your planning time. • You stay consistent without forcing creativity. • You create episodes listeners already care about. Ask yourself today What episode from a top show in your niche can you reframe through your own experience this week? Great topics aren’t random. They’re borrowed, sharpened, and made yours. Talk soon, Gerald

Guys thank you so much for making our Riverside Podcasting Meetups one of the best we’ve had! The feedback I keep getting is that it felt more like an inspirational family reunion. I hope that you guys really connect with each other, and please consider this group a resource to help grow your podcast and your online presence further and faster. Not FAST…..but faster. After Thanksgiving, we’ll start doing themes for the month to help with some of those roadblocks that may be holding you back. For those who are joining me for the Master Your Thumbnail Boot Camp, I’ll see you guys on 12/9/25. If you want to join us, I’ll have the link below. If you guys have any questions that you don’t feel comfortable posting, feel free to DM me. @Jatoyia Armour is our Mod for this group, so if she says something, just think of it as me in lipstick 😂. I’m looking forward to getting to know you guys more, and can’t way to see what your show will become!! www.podcastingpathway.com

Thank you all again for last night’s event! It was WELL needed, helped me to answer a lot of questions and give me a better understanding of what I need to do to evolve my podcast. It also put me in contact with some great people!! Grateful for the event and grateful to be apart of this community!!

Welcome everyone to this skool group for podcasters! So many new faces from our ATL Riverside Meetup last night. It was so fun, and probably the highlight of the night for me was the Squid Games style Rock Paper Scissors! Shout out to @Karlton McIver and @Bridget LaMonica for being such good sports. @Kendall Gordon-Williams sharing her journey with us was another one of those high moments for me. Jamie Maglietta was great, Rachel LaForce is someone you should probably be friends with, David Purdue gave amazing insight, @Jatoyia Armour for keeping me in my seat😂, and the Q&A is always worth fighting Atlanta traffic alone. We learn faster together than alone! If you have any pictures or videos from last night, please drop them in the thread. I'd love to share them!! Also...If you want a free training on those 7 T's we talked about...check the classroom. 😉.