You can get close to a guaranteed hit every week.
You just have to stop starting from scratch.
• Look at the leaders in your lane
Study the podcasts your ideal listener already trusts.
Pay attention to the episodes that took off.
The ones that sparked long comment threads.
The ones that created back-and-forth conversations online.
• Watch what people respond to
Titles that stirred emotion.
Ideas that people debated.
Stories that pushed listeners to share with friends.
When the audience reacts, it tells you the demand is already there.
• Break the idea open from your point of view
Take that winning topic and reshape it with your voice.
Add your lived experience.
Add your perspective.
Add the lesson you learned that they didn’t talk about.
This is where your authority shows up.
• Build the episode around what matters to you
Ask yourself:
“What did they miss that I can speak on clearly?”
“What truth can I add that others avoid?”
“What angle feels more honest coming from me?”
Your insight is the advantage.
Your story makes it land.
• Release it without dragging your feet
Don’t wait for perfect wording.
Don’t tweak the title for nine days.
Publish it, then move to the next idea with the same process.
Why this method works
• You pull from proven audience demand.
• You cut hours off your planning time.
• You stay consistent without forcing creativity.
• You create episodes listeners already care about.
Ask yourself today
What episode from a top show in your niche can you reframe through your own experience this week?
Great topics aren’t random.
They’re borrowed, sharpened, and made yours.
Talk soon,
Gerald