3d • General discussion
This Will Change How You Approach Social Media!
If you’re not subscribed to the Riverside Creators Newsletter yet, you might want to check it out. Kendall drops quick, helpful gems for podcasters who are trying to grow and level up. This week’s nugget was all about social videos, and it’s definitely worth a read. Take a look below!
5 ideas for social videos you can (and should) be posting (that aren't clips)
First thing's first: I want you to change your mindset when it comes to social media from "I have a podcast about [X], come listen!" to "I'm an influencer in [X] space, and I also have a podcast."
What's the difference? If you're playing the social media game, you need to be social-first. Podcasts are - decidedly - not social media. Instead, think of yourself as an expert influencer in your niche. Post content that has to do with your niche to grow your audience. THEN, sprinkle in some clips of your podcast conversations throughout your month to remind your followers that, yes, you have a podcast. And if they like what they see, there's more where it came from (cough, your podcast).
So here are some ideas of what to post instead. And all of them are specifically chosen because they require little to no prep. Just pick up your phone and talk. (Because we all have a lot going on).
1. Reactions to news in the industry
This is my first recommendation because it just works so well. Algorithms want to push content to people about topics that they're interested in, especially current events within those topics. Why? Because it keeps people in the app. So if you create a Reel or TikTok about something that's being talked about, that's your "in." Your way to reach people who have never seen you before. Sneak into that algorithm!
For the purposes of this newsletter, let's pretend I have a podcast about motherhood.
OK, so Shay Mitchell just released a skincare line for kids and, as you can imagine, it's pretty controversial. It's trending, and social platforms are looking for even more videos and takes about the news item. I'd sit down, record my hot take, clip it, and post it with a caption about Shay Mitchell (to inform the algorithm). As soon as someone on TikTok watches just one video about the controversy, TikTok thinks "Ok, let's give them more." Enter your content.
2. A teachable moment
Continue to ride with me here on the mom podcast example. Say that I have a trick I use to get my kids to eat more vegetables. I'll record the mini lesson (and it really can be as simple as me talking right to the camera. But bonus points if you add a little b-roll of you making the food).
Make your teachable moment something people will really be excited to learn about - a real trick that they might even save or share with friends. I guarantee you that it is much more likely to get in front of your potential audience than a side-by-side talking head clip about kids eating vegetables (although you should post that clip later on, but we'll get to that in a minute).
3. A shopping list
People love to have the work done for them. And in a time where everyone is pushing a product or a brand, people also love real authentic reviews and recommendations.
Think about your audience. What are they buying? What are they looking for? Then, think about your favorites that you'd add to your shopping list.
For my mom podcast idea: "Here are 10 first birthday gifts that my daughter received and actually still uses." I thought of this because I literally searched for it the other day when making a shopping list. And what do you know?! I found a great list from someone who is also a podcaster. I now follow her and listened to an episode of her show.
4. A relatable rant
We all have that thing in our niche that everyone can relate to. That relatable nugget is sharable content.
For the motherhood example, maybe a video of you spending an hour making those healthy pancakes you saw online and your kid just immediately throws them on the ground. Or for a podcast about working life, maybe its a funny video of you in a celebratory dance while text reads "when your last meeting of the day is sooo sorry to cancel."
Create a video that highlights those "we've all been there" moments. When people feel seen or that they can laugh about a shared experience, they feel like you really know them. And people want to listen to podcasts from people who just... get it.
5. A Storytime
You see this kind of content all over social media. It's so unbelievably low-tech and authentic, but it performs so well. Just you, recording on selfie mode, telling a story.
People related to stories of the day to day. That's a big part of why people listen to podcasts. If you have a funny moment that happened to you, or something that really made you stop and think, even a random thought about your industry - anything can be inspiration for a story time.
IMPORTANT NOTE / HERE'S THE TRICK
So yes, this will help you get more followers and/or people watching your content on social media. But how do you get it to translate to more listeners?
That's where your clips come in. Periodically remind people that you have a podcast.
Post clips that your audience will relate to, or find controversial, or will just want to hear more of from guest conversations or solo recordings. Riverside’s Magic Clips are usually a great place to find these moments.
Your social followers might not listen to your podcast the first time you post a clip, but as they continue to follow you, they may just become increasingly interested in what other content you create. And boom, you post a clip that reminds them that the person they love from your niche (you!) also has a podcast.
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This Will Change How You Approach Social Media!
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