Your perfect customer is the one that buys!
We hear it all the time in Legacy builders, "find your perfect customer". It's like a chant sometimes LOL. But here's the reality, your perfect customers the one who buys from you so it isn't about finding that perfect customer, but how to turn leads into your perfect customer! The type of leads you get will depend on the type of message you choose to give in that video, the kind of pain that your using to push the buttons with, and that will dictate who is motivated to learn more. Your first goal is to get them to the point that they want to learn more and come to your sales page. Then a well done sales page will give the information they're looking for and bring them to the point of wanting the program to solve their problem that was causing the pain that you were exposing in your video. You don't have to stick to one demographic. You can do multiple videos hitting multiple pain points and affecting as many people as possible. By getting these people wanting to find relief through your offer, this is where the magic happens. So don't get all wound up into the finding your perfect customer, instead focus on finding the leads and leading them to the source that will relieve them of their pain. Now they have become a customer, and now you're getting the real meat and potatoes of how to make sales! Happy selling!