How to get Cheaper Cpm at your ads Always make your ads slightly controversial Nothing crazy - just something weird / off in the background of your video Or an obvious mistake (without messing up your brand rep) It'll get a ton of comments and give you cheaper CPMs

The reason is most likely not the ads themselves The success of your brand is not happening in the Ads manager FB ads are only cherry on top What matters is your offer, funnel, and creative Let me explain it. Offer Your offer is your positioning Think about which sounds more interesting to the users > 50% off or BOGO (TIP: BOGO works better) Actually don't think. Test. Are you discounting often or are you a premium brand? Are you bundling your products? Is there a free gift? Funnel There could be a separate post just on this. What are your options? - leading traffic to PDP or homepage - advertorial per customer persona - advertorial per angle (working best for us) - quiz funnel - listicle (high CTR, looks native) Don't sleep on funnel testing Creative You should be at least - testing different hooks (reverse shot, communicating angle, oddly satisfying...) - create ads per your customer persona angles - iterate on the winning creatives (hook, thumbnail...) - test different video styles (UGC, voiceover, unboxing) It does matter how you optimize your ads, but the ads are just amplifiers Deal with the ads once you have everything else dialed in. Is there anything else you would add as a baseline before launching the ads?

Alright, so I’ve been essentially sliding my face across rough concrete for the past 5 years, trying to figure this whole content thing out - and how to make it work for me (creating leverage) instead of becoming it’s own full-time job… Well now, I’ve cracked the code. In the past 16 months, I’ve posted over 2,000 videos from only actually making about 50 pieces of content. Not to mention text, images, and carousel posts (which brings the post total up to 3,000+ in that same amount of time) And for the sake of helping you do the same I made this... The Content Leverage Launchpad 🚀 The ultimate guide on creating the most leverage with your content (it's free) I’ve been told by people way smarter than me that I should charge for it… But for the time being, I’d rather you just take it and make use of it instead. This launchpad breaks down the core of what you need to unlock serious traction with your content creation efforts moving forward. …while building a serious high-leverage content machine for your brand. Grab your copy HERE: https://evanshank.ck.page/launchpad Cheering for you! -- And again thank you to @Alex Petersen for facilitating such a great group here where we can share our insights and/or struggles. It's better when we grow together!

I started a new brand this month and am posting organically only on YouTube Shorts, this is to show you even if TikTok goes away (which it probably won’t anyways) it’s not the only place you can make money with short form content!!