Since I have to help 69 people go on skool full time in a year: This is the FIRST BEEFY ONE of the how to series. Please let me know if this is too long or you want more of this! Most people don’t have a niche they have… ✨an identity crisis✨ “who do i help??” so they sit therethinkingresearchingwatching 69 YT videos instead of just… starting meanwhile someone less skilled is already making money so HERES the friggin breakdown: your niche is NOT some magical perfect decision its this: 👉 WHO you help 👉 WHAT problem you solve 👉 HOW you solve it thats it not that deep (thats what she said) For example: “i help gym bros who cant talk to girls get dates in 30 days” or “i help skool owners stop churn using simple automations” Lets pretend u got a heart problem r u going to: - a random doctor who “knows all kinds of stuff”or - heart specialist who does this all day? exactly so u cant be “for everyone” when you don’t pick a niche: - your offer feels vague - your content feels generic - nobody feels like ur talking to them translation: 👉 nobody cares so where does your niche ACTUALLY come from? - not trends - not copying gurus - not “top 10 niches 2026” its already in your life 3 places: 1. problems you solved what did you struggle with for way too long? what finally clicked? people don’t want info they want someone who’s BEEN THERE 2. stuff you’ve been paid for what do people already trust you to do? what would someone recommend you for? (usually this one is hiding in plain sight btw) 3. things you enjoy yes this matters no it’s not enough on its own the sweet spot is: 👉 you like it 👉 you’re good at it 👉 people need it quick reality check before you commit: ask this: 1. are people already aware of this problem? (if not → good luck selling it) 2. are people already paying for it? (if yes → congrats, money exists) competition = validation not your enemy final thing: your niche will probably change

@Ryan Mulligan enjoy the ride!

Yoooooo from NZ. Favourite colour? BLUE! Favourite Pokemon? I'm an og 151 millennial - so going with JOLTEON