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5h (edited) • 🦋
🍓 Pick ur Niche (w/out overthinking it)
Since I have to help 69 people go on skool full time in a year:
This is the FIRST BEEFY ONE of the how to series.
Please let me know if this is too long
or you want more of this!
Most people don’t have a niche
they have… ✨an identity crisis✨
“who do i help??”
so they sit therethinkingresearchingwatching 47 YT videos
instead of just… starting
meanwhile someone less skilled is already making money
so HERES the friggin breakdown:
your niche is NOT some magical perfect decision
its this:
👉 WHO you help
👉 WHAT problem you solve
👉 HOW you solve it
thats it
not that deep (thats what she said)
Lets pretend u got a heart problem
r u going to:
  • a random doctor who “knows all kinds of stuff”or
  • heart specialist who does this all day?
exactly
so u cant be “for everyone”
when you don’t pick a niche:
  • your offer feels vague
  • your content feels generic
  • nobody feels like ur talking to them
translation: 👉 nobody cares
so where does your niche ACTUALLY come from?
  • not trends
  • not copying gurus
  • not “top 10 niches 2026”
its already in your life
3 places:
  1. problems you solved
what did you struggle with for way too long?
what finally clicked?
people don’t want info
they want someone who’s BEEN THERE
  1. stuff you’ve been paid for
what do people already trust you to do?
what would someone recommend you for?
(usually this one is hiding in plain sight btw)
  1. things you enjoy
yes this matters
no it’s not enough on its own
the sweet spot is:
👉 you like it
👉 you’re good at it
👉 people need it
quick reality check before you commit:
ask this:
  1. are people already aware of this problem? (if not → good luck selling it)
  2. are people already paying for it? (if yes → congrats, money exists)
competition = validation not your enemy
final thing:
your niche will probably change
good
that means you’re actually doing stuff
comment ur niche if u wanna 🪿
and we will all roast them together
by answering the question:
"would you buy this if you were the target market"
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Goose Dunlavey
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🍓 Pick ur Niche (w/out overthinking it)
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