Since I have to help 69 people go on skool full time in a year:
This is the FIRST BEEFY ONE of the how to series.
Please let me know if this is too long
or you want more of this!
Most people don’t have a niche
they have… ✨an identity crisis✨
“who do i help??”
so they sit therethinkingresearchingwatching 47 YT videos
instead of just… starting
meanwhile someone less skilled is already making money
so HERES the friggin breakdown:
your niche is NOT some magical perfect decision
its this:
👉 WHO you help
👉 WHAT problem you solve
👉 HOW you solve it
thats it
not that deep (thats what she said)
Lets pretend u got a heart problem
r u going to:
- a random doctor who “knows all kinds of stuff”or
- heart specialist who does this all day?
exactly
so u cant be “for everyone”
when you don’t pick a niche:
- your offer feels vague
- your content feels generic
- nobody feels like ur talking to them
translation: 👉 nobody cares
so where does your niche ACTUALLY come from?
- not trends
- not copying gurus
- not “top 10 niches 2026”
its already in your life
3 places:
- problems you solved
what did you struggle with for way too long?
what finally clicked?
people don’t want info
they want someone who’s BEEN THERE
- stuff you’ve been paid for
what do people already trust you to do?
what would someone recommend you for?
(usually this one is hiding in plain sight btw)
- things you enjoy
yes this matters
no it’s not enough on its own
the sweet spot is:
👉 you like it
👉 you’re good at it
👉 people need it
quick reality check before you commit:
ask this:
- are people already aware of this problem? (if not → good luck selling it)
- are people already paying for it? (if yes → congrats, money exists)
competition = validation not your enemy
final thing:
your niche will probably change
good
that means you’re actually doing stuff
comment ur niche if u wanna 🪿
and we will all roast them together
by answering the question:
"would you buy this if you were the target market"