Day 9 - Limiting beliefs around money
I do a lot of work around separating my past beliefs that don't serve me, from my future. This is practice of connecting with God, forgiving myself and others, finding gratitude in shear abundance of everything. But the beliefs around money always come up - my past experiences + I think the collective experience of lack is something I have to separate from/heal from. But one of the tactics I have used for pricing its very simple - spend time researching competitive options, evaluate your time as a cost to implement the process and figure out how much it costs you to deliver. Add your margin, how much you want to make. Then double it and start there. At the last two startups I built this was how we did our pricing and we were able to see dramatic increases with MRR, ARR and LTV. Was the first number we came up with what we ended up charging? no, but it was closer that our original first pass. This was combined with Value Based selling when it comes to price. I love the example Alex gives to his dad about how much his top clients were making vs. how much they were paying him. Perfect example. My take away from that was to quantify the value. In b2b sales there is a lot that solutions do to save time or money - but quantify that saving --- for not b2b its about quantifying the change that people are going to experience. Also - I am great at coaching people on this, (convinced our BOD and leadership multiple times), so if you have specific questions we can talk through the doubling it . strategy so you fee comfortable enough to try it!