First off, thank you for all the messages. We’re safe and all good 🙏 To any of our UAE / Middle East-based clients, I hope you and your families are safe. If anyone needs to chat, just reach out. This morning was a reminder of something powerful: There will always be things outside your control. The news. The noise. The uncertainty. But your response is always yours. Your circle of control is small but it’s powerful: - Your effort - Your standards - Your attitude - Your actions Everything else? Drains energy. Focus on what you can influence. Train. Execute. Stick to the plan. Build strength, mentally and physically. Less fear. More focus. Let’s have a strong week. 👊

Not because I’m heavier. Not because I’m leaner. Because I’m more capable. 💪 At 30 I trained to look good Now I train to perform Back then I chased aesthetics Now I chase output ⚡ The 30 year old me wanted to look the part The man I am now wants to achieve and execute Longevity isn’t accidental It’s built through progression 📈 Strength that lasts....strength that impresses But here’s what matters most When I first started training properly, I had no idea where it would lead I couldn’t have imagined running a 100km ultra That wasn’t the goal The goal was just to get better One session One week One training block at a time Most people never discover what they’re capable of because they never stay consistent long enough to find out And this is where it applies to you Get clear on your reason why Not the surface one. The real one Then focus on the basics Tick the boxes Train properly Recover properly Fuel properly When you struggle, ask for support That’s not weakness. That’s commitment Because this isn’t about today It’s not even about this year It’s about the version of you 10 years from now Build that person now Progress deliberately And you might end up achieving things you can’t even imagine yet. 🔥

This morning I genuinely thought sub 18:30 was the goal. Sub 18 flat wasn’t even on my radar. 17:49 wasn’t in the conversation. The whole race my head was telling me it wasn’t there. Too fast. Back off. This isn’t your day. I ignored it. And proved myself wrong in the best possible way. Here’s what I know now. You are almost always more capable than your mind will let you believe in the moment. The gap between what you think you can do and what you can actually do That gap is closed by doing hard things anyway. Not when you feel ready. Not when conditions are perfect. Not when the voice in your head gives you permission. Now. Uncomfortable. Uncertain. That’s where the proof lives. But here’s the part nobody talks about. It’s almost impossible to do it alone. I didn’t run 17:49 this morning because I’m exceptional. I ran it because I was surrounded by people moving faster than me and I refused to let them go. Your environment is your results. 👉 Want to get leaner: surround yourself with people who live lean. 👉 Want to get faster: train with people who are faster than you. 👉 Want to grow a business: get in rooms with people building bigger ones. You become what you’re surrounded by. Every single time. Stop trying to be the exception to that rule. Sub 17:30 is coming. Fresh legs. Proper block. Right people around me. Watch.

Not a new programme. Not more motivation. Just two fundamentals done properly: 1️⃣ Planning: removes decision fatigue. When meals and training are decided in advance, consistency gets easier. 2️⃣ Sleep: fixes energy, cravings, and discipline. Most people don’t have a time problem. They have an energy problem. Tighten up these two, and everything else improves. So this week 👇 Are you locking in planning or sleep? Comment on which one, and how you’re going to improve it. Basics win. Every time. 🔥

Team, 12 years ago, I started coaching because I believed the standard in this industry could be higher. - Better coaches. - Better education. - More accountability. But that wasn’t the only reason. I genuinely love helping people. Coaching has given me more than just a career. It’s given me: • Fulfilment • Freedom • Purpose The chance to meet and work with incredible people, like you, every single day Over the last decade, more than 20 of our clients have qualified and started coaching themselves. • Some now coach full-time. • Some run it alongside their career. Others did it purely to operate at a higher level and truly understand what they’re doing in the gym. And if I’m honest… • Some of you are already the person your friends ask for training advice. • Some of you love training more than most. Some of you have quietly thought: “I could actually do this.” The difference between someone who trains and someone who coaches properly isn’t passion. • Its structure. • It’s education. • It’s accountability. So here’s something I want you to see first. I’ve invested in a Personal Training qualification company and for the first time, we’re taking the Professional Fitness Academy (Level 2/3) fully online. We’re opening 20 places in total. But I’m reserving just 4 spaces exclusively for current clients, at a private rate, before this goes public. Once those 4 are gone, they’re gone. If even part of you has thought about coaching seriously… Vote in the poll below. I’ll personally reach out, and we’ll see if it’s the right move for you. No pressure. But this could genuinely change your trajectory. P.S Please dont laugh at my old hair cut too much! LOL!