Last Friday, Instantly dropped their $1 Black Friday deal. Hypergrowth plan for $1. Normally $97/mo. Maybe Black Friday offers do feel sketchy now. Whatever. I subscribed anyway. And then I ran the only thing that never lies The System I Already Run (If you don’t run something like this, no tool will save you.) I pull hyper-intent ICP leads from Apollo, Sales Nav, Vayne — not the “random CEO of a 2-person company” garbage. 5,000 filtered decision-makers in one click. Then my icebreaker workflow (heavily modified Nick’s system) personalizes every single lead in minutes. 1–2 hours. Fully ready campaign. Zero manual pain. Now the Cold Math 5,000 leads → Instantly → 7% reply 50% positive 20% conversion = 24 real opportunities. Avg deal value? $1,000 (being conservative; many of you charge more). That’s $24K in pipeline. Close half → $12K collected. Cost to Generate That? Time cost: Lead scraping + setup → 2h Replies handled by Instantly → near-zero Onboarding calls → 24 × 15 min = 6h Total = 8 hours Even if you price your time at $100/hr → $800 “labor” cost. Tools cost: Instantly: $1 Enrichment: $70 Vayne: $99 Total = $170 + $800 = $970 total cost ROI = (12,000 – 970) / 970 × 100 = 1,137% ROI From something every “too smart” founder called a scam. Founders who complain about reply rates do this: • Scrape random leads • Send 2019 templates • Personalize nothing • Blast & pray • Then blame the channel Meanwhile, the teams hitting 7%+ reply rates: • Target precisely • Personalize at scale • Automate the boring parts • Track the numbers • Iterate by data, not ego The math works when the system works. The tool is just an amplifier. Whether you grab the black friday deal or not, totaly depends on you. I'd just suggest to use these kind of systems to scale. Nick's one liner workflow is free on his gubroad. Copy - customize - use. Be hyper-specific with your ICP. Use a lead gen system (copy/ build). Did this make you realize why your pipeline’s flat?

Saw a post like that from someone in our space (in skool). He closed 3 deals in a month selling “speed” and “hands-free automation.” But the post wasn’t a flex. It was a confession. He hid parts of the system to close deals faster. Left out the weird edge cases. Skipped the guardrails. And then the calls started: “Why did the system email the wrong segment?” “Why is half our CRM missing data?” “Why didn’t anyone catch this?” Because there was no transparency. No human-in-the-loop. Just blind trust in a black box. Clients don’t need to understand the tech. But they do need to understand what it can break. Every system has a backside. You automate X (lead scoring, inbox triage, personalization). But X always touches Y (data quality, customer experience, brand, money). The real question isn’t: “Does AI work?” It’s: “What’s the blast radius when it doesn’t?” Save a client $100K/year by automating qualification, and 2% of leads get misrouted? Okay — fixable. Automate customer emails, save them $50K, and one wrong output damages a $200K client relationship? Congratulations — you just blew up trust that took a decade to build. The difference? Transparency. Here’s what I’ve learned the hard way: Don’t sell magic. Sell amplification. Clients don’t want a trick. They want confidence. They need: - Visibility into what the system is doing - Control over the outcomes that affect revenue - Alerts when something goes off the rails - A human checkpoint before anything customer-facing fires Your job isn’t to replace their operators. It’s to give their operators superpowers without removing the guardrails. Leila Hormozi said it best: “Trust is gained in drops and lost in buckets.” The transparency you build up front is worth way more than the dopamine hit of a fast close. I commented back to that guy: Show clients the backside before you automate the front. Map the workflow. Call out the weak spots. Build safety nets first. Then build the automation — with their eyes open.

Huge shoutout to the Top 5 Members of Brendan's AI Community for November! These are the people leading the way, sharing knowledge, and helping spread the AI culture: 🥇 @Tom Galeski 🥈 @Safock Ai 🥉 @Jody Murfit 🏅 @Diptamoy Barman 🏅 @Pavan Sai Massive congrats to all of you for your consistency and energy this month. You help set the tone for the whole community. I also want to congratulate every single member of Brendan's AI Community! Because of your support, wins, questions, posts, and engagement, we're building something special here. Your energy fuels the entire group, and that's what makes this place different. Keep crushing it, keep showing up, and keep sharing your wins. The momentum you're building is exactly what turns learning into real results 🔥 Who's going to be on next month's list? 👀

Sales leaders' chat with me (most of the time): “We need an AI lead gen system. Pipeline’s empty. Can you build it fast?” I ask the basics: “How’s your current operation running?” “Operations are great. We just need more leads.” Sure. So I ask for 30 minutes with their sales team. And every time, the same movie plays: 1. Their “leads” aren’t leads. Half the pipeline = • Tire-kickers • Wrong size • Wrong industry • No budget • No authority They “have an ICP”… But it’s basically: “Anyone who might need our thing.” Which means nobody. 2. Their outreach is spray-and-pray. “Hey [Name], saw you’re in [Industry]…” 0.2% reply rate. Not an AI problem. A “you sound like every other desperate rep” problem. 3. Follow-up? Total chaos. Lead opts in. Sales sees it… 2–3 days later. By then the lead forgot they exist. And they expect AI to “fix the pipeline”? Brother… that’s not a pipeline. That’s a dripping faucet. What they actually needed: 1. A real ICP Not “B2B companies.” Not “SMBs.” A precise definition: Exact size Specific pain Budget Titles Tech stack Half the “lead problem” vanishes instantly. 2. Outreach that deserves a reply AI can write 100 emails in 15 minutes. But without real insights, it’s just faster garbage. I built them a system that pulls: LinkedIn posts Company news Website pain signals Reply rate: 0.2% → 7%. Same list. Better truth. 3. Speed-to-lead automation Lead opts in → Slack ping → AI-personalized email → CRM update. All in under 5 minutes. Conversion doubled from speed alone. Not “AI magic”—just responsiveness. 4. Proposal automation 2-day proposal turnaround became 90 minutes. AI drafts → sales refines → send. Close rate: +18%. Deals stopped dying in the dark. The brutal lesson: Most sales teams don’t have a lead generation problem. They have a: - Targeting problem - Messaging problem - Speed problem - Process problem You can’t automate your way out of a broken sales process. You can only automate a working one faster.

Copied Liam's exact DP, name. Sharing fake stories. Redirecting to his tiktok. Trying to scam there. Same story in every AI group he's in. Share as much as possible.