Happy Sunday friends! Do you know who you're creating content for? And I don't mean just "entrepreneurs" or "business owners." I mean the specific person. - Their revenue. - Their pain points. - What keeps them up at night. We've found that the ones that generate actual sales calls are the most CLEAR pieces of content that you create. Most people reverse-engineer from content. They ask "what should I post?" before they know who they're posting for. I just dropped a YouTube video breaking down the exact offer clarity framework I use (and teach to clients who book 8-12 sales calls in 90 days). Watch it here. This is the step everyone is skipping (don’t fall in the same boat as them). Alex

1. Day 1- 1st Dec post published : https://www.linkedin.com/posts/michelle-koh413413_michelleleadgenmonday-linkedinauthority-noadsneeded-activity-7401071280877129729-l_W0?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA8LKo8Bkgm6dbMqy0mkGtVUtiauNHNKqgc 2. 50 comments published today. (73 comments accumulated for 2 days as I didn't manage to capture for Day 1) 3. Here's my breakdown for Monday.

Hi everyone! Have you ever heard the term social selling? If you're using it in your LinkedIn strategy, I'd love to know the deets.

Hey LinkedIn peeps, we're hitting the last few days to register for our 90-day coaching cohort. 90 days. Group coaching. 1:1 coaching with me. Building literally everything for your brand/business on LinkedIn. We have 3/25 spots remaining. Roles will be going out shortly to those who have signed up. The last day to sign up is Feb. 4th. Excited to build with you guys! Link to register here: https://alexcolhoun.com/cohort Questions? DM or drop them below 👇🏻

I took my foot off the pedal this week, and while I still posted every day, I wasn't as active with my engagement. LinkedIn noticed & I'm paying for it.