Good question @Brian Terry Here my takes: In France is mandatory to write on the billboards if something was Photshoped. The problem? NONE So it will be the same quickly. Companies have their reasons to use AI. I always say if they try to hide its use, that's bad. Making it realistic does not mean you will hide it from the audience. Transparency will help. Clients will use it if they face problems, like in France they do with Photoshop. Same is happening in the US btw, clients know it, don't have a problem with it and are asking for work. The interesting thing is this "AI-generated or altered content will also have to carry machine-readable marks so it can be detected more easily." Because once it goes through the edit software, that goes away from the native download. We'll see how people integrate this machine-readable things