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1 contribution to IRL Event Studio
๐ŸŽจ Experience Design
I have a confession! Most people don't know this, but i have a college degree in "Experience Design and Management" Most people have no idea what that means... at least not initially. Put simply: The skill of designing positive experiences for people! (the "management" piece is for business management classes like accounting, finance, IS, strategy, etc) So yes, i studied event design at college. It was a pretty cool and unique opportunity! But within the last few years since graduating (it's been 4 years now), sometimes I lose sight of the magic and possibilities of experience design Events are HUGE projects that require a lot of logistics, planning, and execution. I analyze venues to make sure they fit within budget or scour food menus to see how far I can stretch the food and beverage minimum... and sometimes it's easy to lose sight of the "art" behind it all Recently @Andy Monroe reminded me that we are experience designers first and foremost. That every event is a blank canvas, and although we've done a lot of things that worked well for previous clients, each new client is an opportunity to start from scratch creatively. That's why we renamed the community "IRL Event Studio" This is a creative hub for experience designers, not just "how to pick a venue" ๐Ÿฅ‚ So cheers to y'all, the designers, hosts, and creators here! Don't lose sight of your true purpose: designing experiences that can transform someone's life
๐ŸŽจ Experience Design
3 likes โ€ข Dec '25
Let's go. I completely agree, man. This is something I preach to my clients because way too often I'll have new venue owners who just want the leads to book their space hourly and have them set up and it be a passive income opportunity, which just isn't the case. It's also not where you make the most amount of money and it's the complete opposite of what they should be focused on imo. As a venue owner they should be focused on delivering experiences that are unreal and focusing solely on the client to make sure that they exceed their expectations. And it all just comes around like the experience design. How do you make someone's event just so memorable and so special that they're going to recommend you to all their friends? A quick example of this is with the two rooftop venues I have here in Atlanta where I specialize in proposals / engagements. The very first thing I do when we have a proposal come in is, as they walk in, I hand everyone a glass of champagne. And it's just small little things like this that take the experience to the next level, and it's what gets you those killer reviews (speaking as a venue owner). But it truly is the hospitality in the experience that makes the event so special and so worthwhile.
3 likes โ€ข Dec '25
@Ethan Simons Yeah, man. I'm glad it helped. It was a big unlock for me when I figured it out too because it's the small things that you don't showcase on your packages as you're selling. So it's like a bonus for them where they feel taken care of & seen and it starts the event off on such a great foot. First impressions are everything. And one of the lessons I've always taken with me is people will always remember how you made them feel. So it's really important to go the extra mile and make them feel special, especially if they're spending money with you.
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Dylan Johnson
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@dylan-johnson-8293
๐Ÿง‘โ€๐Ÿ’ผSkool IRL Atlanta Mayor ๐Ÿš€$250K+ online ๐Ÿ”ฅI teach people how to rent out their space for photoshoots & events

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Joined Nov 11, 2025
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Atlanta, GA
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