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MH Sales Mastery Network

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122 contributions to MH Sales Mastery Network
MH Sales Mastery
Excited to announce that John Ricco, CEO - FMHA, will be our keynote speaker for MH Sales Mastery LIVE!
MH Sales Mastery
MH Sales Mastery LIVE
If you or anyone you know is in Orlando, we would love to have them join us for MH Sales Mastery LIVE! MH Sales Mastery LIVE is a full-scale breakthrough experience! Three days of great industry leading speakers, hands-on training, live practice, real strategy, and the kind of energy that rewires how you show up for every customer who walks through your door. This is where you stop guessing and start executing. Message me for a special offer we have for this community ONLY! Click here to see what this event is all about...https://mhsalesmastery.com/mhsm-live-orlando
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MH Sales Mastery LIVE
The Psychology Behind Sales Objection Handling
This article has a LOT of great insights on customer's objections such as: - Why their objections feel like rejection - Why objections are not usually the real issue - The 4 Core Types of Sales Objections - A 7-Step Objection Handling Process - What stood out to you? Did you find anything in the article to be valuable?https://theexpertcfo.com/sales-objection-handling/
@Jasmine Nixon I agree 100%!
Mastering Empathy: The Essential Skill for Sales Success
Take a look at this article and discuss at least one of the following questions: - Why do you think empathy is necessary in the sales industry? - How is empathy typically used in sales? - Do you think empathy can be learned? - Article
Empathy is necessary in sales because people don't buy from companies, they buy from people they trust. And trust is built when someone feels genuinely heard and understood, not just sold to. In manufactured housing especially, we're not selling a car or a gadget. We're helping someone make one of the biggest decisions of their life. If you can't put yourself in that buyer's shoes, understand their fears, their budget pressures, their hopes for their family, you will lose them every time. Empathy shows up in the little things: slowing down to actually listen, asking better questions, not assuming you already know what the customer needs before they've told you. It's the difference between a transaction and a relationship. And yes, I absolutely believe it can be learned. It takes awareness, practice, and the humility to stop talking long enough to really hear someone. Not everyone comes wired that way, but anyone willing to do the work can develop it. That's exactly why training matters.
@Lori Jones I agree! People want to work with people that care and listen to them, see them as real people, not just a commission check!
How Is Empathy Typically Used in Sales?
- Building rapport: Empathy helps sales professionals establish a genuine connection with customers by showing they understand and care about their needs. By actively listening, asking open-ended questions and showing empathy, salespeople can build trust and rapport. - Needs assessment: Empathy allows salespeople to delve deeper into understanding customers’ unique challenges and pain points. By putting themselves in customers’ shoes, sales professionals can identify their specific needs and provide more tailored solutions. - Overcoming objections: When faced with customer objections or hesitations, empathy helps salespeople address concerns more effectively. By acknowledging and empathizing with the customer’s perspective, sales professionals can provide reassurance, offer relevant information and guide them toward a resolution. - Negotiation and closing: During the sales negotiation and closing stages, displaying empathy can mean the difference between striking a deal and striking out. By understanding the customer’s priorities and concerns, sales reps can present beneficial solutions that better align with the customer’s needs. This empathetic approach fosters a collaborative negotiation process and increases the likelihood of closing deals.
Empathy is the thread that runs through every stage of a sale. It's what makes your rapport real instead of rehearsed. It's what helps you ask better questions during needs assessment instead of assuming you already have the answers. It's what keeps you calm and effective when objections hit, because you're responding to the person, not just the pushback. And at the close, empathy is what makes the difference between a deal that feels forced and one where the customer walks away feeling good about their decision. In manufactured housing, that matters more than most industries. Our customers are making big, emotional decisions. The consultants who lead with empathy aren't just closing more, they're building the kind of reputation that generates referrals for years.
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Marisa Flores- Mascorro
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334points to level up
@marisa-flores-mascorro-7518
Vice President Operations | MH Sales Mastery

Active 2d ago
Joined Mar 14, 2026
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