I had the pleasure of chatting with @Seth Goldstein, long-time founder and host of the Entrepreneur's Enigma podcast. During the chat, I share: - How I became an entrepreneur over 13 years ago (the progression from college student to founder) - How I'm leveraging AI and automations to grow my business - What happened with Rex and I and what's going on with The Momentum Lab - And much more Check it out and LMK what you think!

I just had a free a strategy call with our own @Sam Rathling today, and WOW was I blown away. Sam is a LinkedIn sales specialist who's done 165 free strategy calls since April 1st, and her community grows almost entirely by referral (49% referral rate). When someone with those numbers tells you your profile is leaking conversions, you listen. Here's what I'm changing, and what you probably should too: 𝟭. 𝗠𝗮𝘅 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝟮𝟬𝟬 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸. LinkedIn gives you up to 200 requests per week, and the unused allowance doesn't roll over. Sam treats this as non-negotiable. Build an ICP list in Sales Navigator, filter for 2nd-degree connections who actively post, and send requests with NO note. Around 50% accept. That's roughly 100 new ICP people per week, or about 1,200 people seeing your content within 3 months. I've been adding 10-20 a week. Oops. 𝟮. 𝟳𝟬% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝗮𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗻 𝗺𝗼𝗯𝗶𝗹𝗲, 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗴𝗲𝘁𝘀 𝗰𝘂𝘁 𝗼𝗳𝗳. Mine started with the hook ("aging SaaS bloggers bleeding traffic to AI") and the actual keywords got truncated. Fix: put what you do first ("SaaS SEO & AEO Consultant"), hook second. Same rule for DMs: only the first line shows, so it has to make sense alone. 𝟯. 𝗧𝗵𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲. Desktop shows 3 items, mobile shows only 1. So that first slot matters most. Sam's featured article landed her a $4,000 client. Most of us leave this section empty or stuff it with random posts. 𝟰. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗮𝗻𝗱 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 𝗴𝗲𝘁 𝗰𝗶𝘁𝗲𝗱 𝗯𝘆 𝗔𝗜. This is the AEO/SEO angle. LinkedIn is the second most trusted source for AI tools, and Sam has had 5 sales meetings from AI recommending her. Write articles and newsletters in Q&A format, end each one with an about-the-author plus a book-a-call link, and use them to link out to your full blog posts (links are fine there, unlike regular posts). 𝟱. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗗𝗠𝘀 𝗯𝗲𝗮𝘁 𝘃𝗼𝗹𝘂𝗺𝗲. 𝗘𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲. One of Sam's clients sends only 20 DMs and gets 5-6 sales meetings a week. Another booked 11 meetings in a week and a half after fixing one outreach message. She'd take 20 DMs that get 5 meetings over 200 DMs with a 2% response rate. So would I.

Hey founders, real talk; Running a business with ADHD has it's challenges. Who knew?! But my ADHD isn't the reason I've gone quiet in here. It's actually because, since Rex and I split, I've needed to refocus my efforts on my main business: SEO for B2B SaaS. I've been doing SEO for nearly 14 years now. I've worked with companies like Monday, Oberlo, AppSumo, Ahrefs and, currently, Semrush. SEO was my second love (writing was my first). My runway for running the experiment of making this Skool community my full-time focus dried up a few months ago, and I've had to refocus on my main income earner. I've absolutely loved building this community - especially the defining moments, like celebrating getting the star and becoming a top 1% community with @Tommy Gan and @Izzy Piyale-Sheard. The past year has given me many moments to be really proud of. And many moments that made me want to rip my hair out. (Typical entrepreneurship!) Anyway, here's what that means for this community going forward: I'll commit to writing one post per week. No more, no less. I'd rather show up consistently with something real than try to run a full curriculum I can't sustain. You'll get my honest observations from the trenches of building a freelance SEO business with ADHD, including what's working, what's blowing up in my face, and what I'm learning about SEO in the age of AI. I'm also committed to being there for the Momentum Lab members. @Jen Ritchie @Alena Sladkovská @Emily Satel @Rachel Hasson @Stijn Van Den Bossche @Amber Kay. We've been meeting twice a week every week since this thing started, and they've done some cool shit. (Shout out to Jen for doing her 5-day challenge launch and hitting her MRR target! And to Emily for starting her private practice, to Rachel for launching her new offer and bringing in some new clients, to Amber for massively increasing her prices and finally bringing in a livable wage from her business.)

I had a client on a call this week. Spiraling. 🌀 Retainer client demanding more work. Scope completely changed from what they originally agreed to. He was stuck in the loop of "but I want to be helpful but I don't want to push back but I need this client but I'm working until 1:30 AM." 🤔 I asked him one question... "If you didn't own this company. If a friend ran it and told you what was happening. What would you tell them to do?" ⚡ He answered in three seconds. "Renegotiate. Obviously. Or walk." The advice you'd give a friend is almost always the advice you should be taking yourself. You're just too close to your own story to see it. 👀 When you can't see your business clearly, take yourself out of it. Imagine a friend just told you the same situation. Now answer. 💬 What's something happening in your business right now that you'd give a friend clear advice on, but you keep dodging for yourself?

Hey All. I joined in November but haven't been very active, til NOW! I joined from another community upon the man/myth/legend @Brian Diep's insistence, and just released a podcast w/another legend you may know, @Bill Widmer https://www.youtube.com/watch?v=WaIV7a2cUPk&t=1683s (also on audio but here you can see our pretty faces). My podcast is about recovery, and uncovering my ADHD has been such a big part of that I can't stop doing episodes on it. My family thought I was a crazy jerk my whole life (especially for being chronically late) so I like to joke they all owe me/us and apology (and I'm now borderline punctual!). I'm out to educate the world and eradicate the stigma behind addiction and ADHD. DM me if interested in being a guest.