Your ads aren't the problem. Your store is. 🚪 Last month I looked at a store doing everything right on ads. Good creative. Smart bids. Real money going in. But sales were flat. So we stopped staring at the ad account and opened the actual store on a phone. The main product image took 6 seconds to load. Six. Most people were gone before they ever saw it. The ads were fine. The front door was just stuck. Here's the part nobody wants to hear: the boring stuff is where the money is. Speed. Images. Clean product data. It's not sexy. There's no dopamine in it. But it's the quiet leak that drains every campaign you run. You can't out-spend a slow store. You just lose money faster. 💸 So I wrote the whole fix down in one place. I'm calling it the Shopify Store Foundations SOP. It's the same playbook my team runs on client stores, and today it's yours, free. What's inside the SOP: ⚡ Page speed - how to actually pass Core Web Vitals (and the #1 killer most stores miss: apps) 🖼️ Images - the biggest speed lever in ecom, done right 🔍 SEO - titles, descriptions, and a clean structure Google can read 🏷️ Product data - the schema that earns rich results and more clicks 📱 Mobile - because most of your traffic is on a phone ♿ Accessibility - simple wins that help everyone Every step tells you what to do, why it matters, and how to check it worked. No fluff. No theory. Just do this, then this. Start here: run your store through PageSpeed right now. Write the number down. Open the SOP. Fix one thing. Then beat that number. Foundation first. Then you scale. The SOP is attached below. 👇 Download and open the HTML in Chrome.