𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐔𝐩 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐁𝐄𝐅𝐎𝐑𝐄 𝐭𝐡𝐞 𝐏𝐚𝐫𝐭𝐲 Starts
Most promoters focus on the night of the event. The BEST promoters win or lose WEEKS before anyone walks through the door. After 22 years organizing San Francisco events here's what I did in advance EVERY SINGLE TIME: - Know your BREAKEVEN numbers before anything else….if you don't know your numbers you don't have a business - Walk the venue PERSONALLY….check toilets, AC, stages, lighting, parking, safety - Brief your security team on EXACTLY where to be stationed and what to watch for - Tell your photographers SPECIFICALLY what shots to take….line outside, dance floor energy, sponsors in frame, DJ in action, VIP section - Have your check-in system TESTED before doors open….QR codes, wristbands, guest list backup copies - Confirm your door team knows the system….who's paid, who's VIP, who's guest list - Have a sign at the entrance about photos being taken and consent - Plan your NEXT event before this one happens….announce it while the energy is high ….𝐩𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐬𝐞𝐱𝐲…. ….𝐛𝐮𝐭 𝐢𝐭'𝐬 𝐰𝐡𝐚𝐭 𝐬𝐞𝐩𝐚𝐫𝐚𝐭𝐞𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐟𝐫𝐨𝐦 𝐚𝐦𝐚𝐭𝐞𝐮𝐫𝐬…. What's ONE thing you always do before an event to make sure it runs smooth? Would love to hear what works for you.