๐’๐ž๐ญ๐ญ๐ข๐ง๐  ๐˜๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐”๐ฉ ๐Ÿ๐จ๐ซ ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ ๐๐„๐…๐Ž๐‘๐„ ๐ญ๐ก๐ž ๐๐š๐ซ๐ญ๐ฒ Starts
Most promoters focus on the night of the event.
The BEST promoters win or lose WEEKS before anyone walks through the door.
After 22 years organizing San Francisco events here's what I did in advance EVERY SINGLE TIME:
  • Know your BREAKEVEN numbers before anything elseโ€ฆ.if you don't know your numbers you don't have a business
  • Walk the venue PERSONALLYโ€ฆ.check toilets, AC, stages, lighting, parking, safety
  • Brief your security team on EXACTLY where to be stationed and what to watch for
  • Tell your photographers SPECIFICALLY what shots to takeโ€ฆ.line outside, dance floor energy, sponsors in frame, DJ in action, VIP section
  • Have your check-in system TESTED before doors openโ€ฆ.QR codes, wristbands, guest list backup copies
  • Confirm your door team knows the systemโ€ฆ.who's paid, who's VIP, who's guest list
  • Have a sign at the entrance about photos being taken and consent
  • Plan your NEXT event before this one happensโ€ฆ.announce it while the energy is high
โ€ฆ.๐ฉ๐ซ๐ž๐ฉ๐š๐ซ๐š๐ญ๐ข๐จ๐ง ๐ข๐ฌ๐ง'๐ญ ๐ฌ๐ž๐ฑ๐ฒโ€ฆ.
โ€ฆ.๐›๐ฎ๐ญ ๐ข๐ญ'๐ฌ ๐ฐ๐ก๐š๐ญ ๐ฌ๐ž๐ฉ๐š๐ซ๐š๐ญ๐ž๐ฌ ๐ฉ๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐š๐ฆ๐š๐ญ๐ž๐ฎ๐ซ๐ฌโ€ฆ.
What's ONE thing you always do before an event to make sure it runs smooth?
Would love to hear what works for you.
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Alf Marcussen
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๐’๐ž๐ญ๐ญ๐ข๐ง๐  ๐˜๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐”๐ฉ ๐Ÿ๐จ๐ซ ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ ๐๐„๐…๐Ž๐‘๐„ ๐ญ๐ก๐ž ๐๐š๐ซ๐ญ๐ฒ Starts
Party Profit Secrets๐Ÿ’Žโญ๐Ÿš€
skool.com/party-profit-secrets-2263
I teach people how to earn $10,000+ by throwing parties and events using my 22 years of proven strategies from San Francisco's nightlife scene.
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