How are tiers going for you? Here are my numbers so far

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I rolled out tiers exactly one month ago and wanted to share what happened for me. I also hoped to hear from other Skoolers who've tried tiers. I rolled tiers out on the 3rd of November.

What I changed:

Old setup: $99/month, $595/year
New setup: $33/month (community + challenge + 2 courses), $99/month for all other courses, resources plus calls. $595/year for everything in $99/month + lifetime access to 3 premium courses

Impact on analytics:

Members

October: 246 new, 150 churn, 2,136 total
November: 707 new, 453 churn, 2,390 total

MRR

October: $5,550 new, $5,651 churn, $51,789 total
November: $11,767 new, $4,700 churn, $396 downgrades, $59,906 total
Note, downgrades were way less than I thought would be when rolling out the lower tier

Unit economics

October: $31 ARPU, $374 LTV
November: $32 ARPU, $418 LTV

Traffic + Conversions:

October: 6,331 visitors, 3.9% conversion rate, 32.9% trial conversion rate
November: 13,719 visitors, 5.2% conversion rate, 38.6% trial conversion rate

MRR retention

October: 91% retention
November: 94% retention

So although I don't think everyone should opt for tiers, for me they've been a huge win.

I think it's worth testing for communities that have cornered themselves with price increases.

I think that was the case for me, plus I also used tiers to implement one of Alex's attraction offers from the money models book so there was strategy and a new offer behind it as well.

I started the new offer before I introduced tiers and asked all members who didn't stay after the free trial why they cancelled. They all said they loved it, but $99/month was too high for them right now. So it was really an educated guess.

Would love to hear how tiers have been going for you so far. Have you tried them? Has anyone reverted back yet?

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