FYI, I misunderstood the context here. I thought this was a client acquisition campaign that you were running for yourself to acquire more clients. I say now that this is a client fulfillment campaign, but the same rules and context apply. The only thing is that your client's customer acquisition cost shouldn't be $500 to $800. It should be much lower, but your cost per lead looks great.

With results like this, though, you should be able to use this as a case study to scale to the moon and charge way more for your service.

I leave AI enhancements on for creatives, but I don't use any of the automated AI-generated creative variations.

I think you are missing the most important foundation of a winning offer. At its core, your main flagship service that you should prioritize selling should be a single predictable client acquisition vehicle, whether or not that's Meta ads, Google ads, SEO, YouTube ads, ChatGPT ads, TikTok ads, whatever. It doesn't matter. You should be picking the objectively best channel, strategy-wise, of what works for the specific niche and client avatar that you are focusing on. Nine times out of ten, targeting trade service businesses in general is way too broad. That itself makes it difficult to create a competitive, specialized offer. Your offer should be built around a way more specific micro niche, such as retaining wall builders, port insulation businesses, land clearing companies, etc. The problem with selling websites is that it's not that they aren't valuable and people aren't willing to pay for them. It's that the problem you're solving is indicative of a client avatar that is financially unqualified. The only businesses that need a new website are usually small-scale crappy operators that haven't already built one. Creating a website isn't necessarily directly solving a client acquisition constraint. Sure, it's better for them to have a decent website, but just because you have a website doesn't mean you're automatically gonna start getting traffic and getting inquiries. Offer one is decent. However, it's insanely low ticket, and you're gonna have a tough time scaling with selling something that cheap. It is the exact same amount of time and effort to acquire a $200 per month client as it is to acquire a $2,000 per month client. A single $2,000 per month client would be making the same or more than having eight to ten clients on $200 per month. I would make offer one a downsell offer and charge closer to $500 to $600 per month for it, where all you're doing is: - Google Maps SEO - Reputation management - Inbound lead management/automation The primary offer that would focus on selling should also include a done-for-you paid ads deliverable, like running ads on Facebook or Google, and charge a minimum of $1,500 to $1,800 per month for that. Whilst also including the basic SEO and automations package, you'd sell your current offer one or an improved version of offer one as a downsell and position it as the "minimum package".

Firstly, 100%, yes. Stock footage ads with voiceover work. You just need to know what a good creative actually looks like and choose footage that looks authentic, real, and compelling. There's a big difference between stock footage that obviously looks like stock footage versus content that looks more native and organically produced. I have members in our mastermind that are managing clients in the kitchen and bathroom renovation niche. For example, they are spending over $30k a month running exclusively these styles of ads, and they are acquiring $1 million-plus per month in projects. In terms of where you can get stock footage: - CapCut has a built-in stock footage library that is pretty good that you can use. - You can also use Higgs Field and VO3 to generate pretty good B-roll. If you're doing any AI-generated content, the key is to make sure that you're not just doing a half-assed prompt with no real strategy or direction. You need to first know what a good ad looks like so that you can create the correct prompt to get a good end result. Once you have done some competitor research and funnel hacking and you've got a general idea of what ads already work, then you need to describe that to Claude, for example, and then get Claude to produce the prompt that you would then give to Higgs Field to actually create the video. Personally, I have a dedicated Claude project specifically for prompting, where it has a knowledge base and is pre-trained on creative strategy. That dedicated Claude project is primed to be a creative strategist, and then I give it tasks one at a time to produce prompts for video clips that I'm wanting, as well as still images.