Most books don't fail because of bad content. They fail because nobody can find them. Your title and subtitle are doing 80% of the heavy lifting before anyone even opens your book. If your title doesn't tell the reader exactly what they're getting or your subtitle doesn't include the right keywords... you're invisible on Amazon. 💥 Doesn't matter how good the content is. Think of your title like a search query. What would someone type into Amazon if they wanted your book? That answer should be in your title or subtitle. Content gets reviews. Titles get sales. Imagine if you're looking for a book on "How to Start Real Estate Investing." Here are two books in the same search results... which one would you choose?

This is going to be a SIMPLE but fun engagement 💫 post. DROP GIFs below of the excitement you will feel or do feel when you get ROYALTIES! (No rules, feel free to make multiple GIF comments) 💖

I wanted to share a little update on something I’ve been working on behind the scenes… As some of you know, I joined an Amazon Ads cohort with @Matt Radkiewicz . Even though I’ve been running ads on my books for years, I’ve never really labeled myself as an “expert” in this area and honestly, I wanted to tighten things up and learn some new strategies. One of the biggest reasons I joined was because I have several older books that I’ve kind of neglected over time. With everything going on in the community, I haven’t had as much time to publish new books lately… so instead, I decided to shift my focus to optimizing what I already have. ➡️ Check out Matt's Amazon Ads Skool Publisher Sea And I’ll say this just putting attention back into those books and turning ads back on has already started bringing in some sales again 👀 Since setting up these ads, it has helped me get about 10 sales on old books that were previously doing nothing, which I would say is a win, but it still takes time to optimize and improve. It’s a really good reminder that you don’t always need something brand new… sometimes there’s opportunity sitting in assets you’ve already created. That said, one thing I’m definitely being reminded of (and @Sybil Hall has said this too) is that Amazon Ads are NOT a “set it and forget it” situation. You have to check in, monitor performance, and make adjustments consistently if you want to see results. Curious—have you started running Amazon Ads on your books yet?

What if I told you that one chapter of your book could keep your content calendar full for weeks? No extra writing. No burning yourself out. Just using what you already have — smarter. That's exactly what this month's collaboration is all about. I'm teaming up with @Stacey Watts who is the BEST person to learn content repurposing from. You should absolutely check out her community THE CONTENT SHIFT where she consistently shares prompts and strategies that help you break out of that content rut — and her approach to repurposing is unlike anything I've seen. Practical, creative, and built for busy people like us. Here are some content ideas to think about... - Your back-of-book description can become multiple ready-to-post social captions - One bullet point from your book can turn into a 30-second Reel or Short - A single chapter can be transformed into a full week of short scripts with AI Your book is a content goldmine. Let's actually use it that way. Whether you're stuck on what to post, or just tired of content creation taking over your life this one's for you. 📅 Don't Miss this FREE EVENT April 7th 4pm CST CHECK THE EVENT ON THE CALENDAR NOW

Going Live! Join us in the skool zoom now.