This Saturday, Jan 31st @ 10AM Central (USA) we’re bringing on the founder of MaxAroma - one of the biggest players in the fragrance retail game - for a private live Q&A. If you ever thought.... - How fragrance pricing actually works (and where people overpay) - What makes a fragrance worth stocking vs. hype that fades - How to find the best deals without getting burned - What it’s like to have access to an insane amount of fragrances (and stay sharp about it) - Starting a fragrance business / building a brand - And yeah… bring the fun questions too: best “watch + fragrance” pairings, style tie-ins, all of it ✅ Premium & VIP members: you’re already in - see you Saturday. 👀 Free members: this is your sign to upgrade. This call is Premium/VIP only - and the price is only going up. There's never a better time to upgrade! 👉 Join / upgrade here to get access: https://www.skool.com/bos/calendar?eid=eb0d1430569448f79a9738b01bfc8557

If you’ve worn it, drop a quick note: compliments / longevity / where you wear it.

Gents — this challenge was a blast! These stories have been pure gold. Funny, real, nostalgic, and honestly the kind of posts that make this community what it is. Now… for the winner 🥁🥁🥁 🏆 WINNER: @Lon Chaneyfield Lon took us straight back to 1981 — college in upstate New York, right after the disco/rock era — when he wasn’t exactly Mr. Smooth with the ladies. Then there was his buddy David: not the best-looking guy on campus, but somehow he had this magnetism Lon couldn’t explain. At first, Lon thought it was style — so he upgraded the wardrobe (serious Ferris Bueller vibes 😂). But the “it factor” still wasn’t there. Then came the moment that changed everything: On the way to a keg party, David insisted on running back to the dorm for one thing — a little white bottle. Not a clone. Not a random splash. YSL Kouros. Lon could immediately sense the power of it — bold, animalistic, unforgettable — and then watched David’s magnetism in real time at the party. The next morning, Lon made his move: with his brand-new first credit card, he hopped a bus to JCPenney and bought his first cologne for himself. And from there? The rest is basically 80s history. Lon says Kouros became tied to so many peak memories that even today, he doesn’t really wear it out… but at home? One spray and it’s instant time travel. That’s the power of scent right there. @Lon Chaneyfield — love this story! Everyone else: keep those stories coming in the feed! These are the kind of stories that make this community what it is.

Gents - quick heads-up. This one’s going to be a blast. 🔥 On January 31st at 10:00 AM CST, we’ve got Hamed Arefian (Co-Founder of MaxAroma) joining us LIVE. Come hang out, ask your questions, and get some behind-the-scenes insight! ✅ Click here to join the call on Jan 31st at 10AM CST: https://www.skool.com/bos/calendar?eid=eb0d1430569448f79a9738b01bfc8557 Now drop it in the comments: what’s your signature scent right now? 👇

I put on Mission Fragrance Courage early this morning, right after getting dressed. It’s now 2:30 PM, and I can honestly say this scent has stayed with me through the day in a very steady, confident way. First Impression When I first sprayed it, Courage felt clean and purposeful. It wasn’t loud or overwhelming. Instead, it came across as calm confidence — the kind of fragrance that feels intentional, like you chose it for a reason and not just out of habit. How It’s Wearing As the hours passed, the fragrance settled nicely into my skin. By late morning, it had smoothed out and become more refined. It’s still noticeable, but in a close, personal way. When I move or gesture, I catch soft reminders of it, and it’s reassuring rather than distracting. Midday Presence (2:30 PM) Right now, Courage is sitting comfortably. It hasn’t faded away, and it hasn’t turned sharp or synthetic. It feels balanced and mature, giving off a quiet strength. This is the kind of scent that works well in real life — meetings, errands, conversations — without demanding attention. Overall Thoughts Wearing Mission Fragrance Courage today feels like wearing confidence without ego. It’s not about impressing others; it’s about how it makes me feel throughout the day. At 2:30 PM, it’s still doing its job — steady, grounded, and reliable. This one lives up to its name. Courage isn’t loud. It’s consistent, composed, and present — and that’s exactly how this fragrance wears on me today.