Todd and I have been thinking about something lately. We spend so much time figuring out what happens inside our Skool communities. How do we welcome people? Help them connect? Keep them engaged? Make sure they're getting something meaningful from being there? But there's something that happens before any of that. People have to find us first. And that has us curious... Do we really understand how people discover the communities that could help them? We post, network, make videos, share links, and try different ways to get noticed. But are we showing up where the people we want to reach are actually looking? Here's what makes this especially interesting to me. They may not even be looking for a community. They may be looking for an answer, a solution, a connection, or simply someone who understands what they're going through. So Todd and I are beginning a new research project here in Skoolology. We want to better understand what happens before someone discovers a community. Where do people go when they need help? How do they come across communities they didn't know existed? And what can we learn about helping the right people find the right places? We'll be looking at research, paying attention to real conversations, exploring different discovery paths, and testing some things ourselves. And we'll share what we learn along the way. The useful discoveries, the surprises, and yes, probably a few things that don't work! 😂 Here's why we're doing this. I don't believe every community should have to follow the same growth playbook. The people looking for AI automation help aren't necessarily searching in the same places, or in the same ways, as people looking for health support, personal growth, or a little breathing room. The better we understand those differences, the better decisions we can make about where to spend our time and energy. That's what I hope this research will help us do. No extra assignments or homework for anyone.❤️ We're doing the digging, and we'll bring what we discover back here for you to consider in your own community.

I'm updating all our frameworks and also making things more sharable/printable/etc. Here's an example from @Charlie Schaffer Thriving one word Framework from our intro post. I'm also making every framework we have more flexible so when we provide those to you, you could more easily adjust for use in your own community. More to come on this soon. Who loves reusable frameworks?

Don't forget we have a live call later if you have any questions. 1. Vision and mission - Skool aims to help 1 billion people find community and 1 million people go full time doing what they love. - - The internet makes a full-time income possible in almost any niche, no matter how unusual. - - Question: What's really holding most people back from pursuing their niche: skill, confidence, or the business side? 2. Creator burnout and the content treadmill - Creators are pushed to make more content, in more formats, on more platforms, just to hold attention. - It grew gradually (the boiling frog effect), and most who succeed at it have teams. - - Question: What other parts of your work have crept up on you without you questioning them? 3. The loudest win, not the best - - Algorithms reward attention because platforms sell ads. - Creators end up shaping content for the algorithm instead of the person they want to help. - - Question: How would your content change if it were judged only on how much it helped someone? 4. Flipping the 80/20 with Growth Boost - - Today creators spend about 80% of their effort on content and 20% on craft and community; Skool wants to reverse that. - - About 95% of creators polled prefer this model, even those with large audiences. - Some groups get more signups from Growth Boost than from YouTube channels with 300K to 400K subscribers. - Results aren't consistent for everyone yet, but the team believes they're close. - - Question: Why might having no marketing background be an advantage, and what might you need to unlearn? 5. Inefficiency in online businesses - - Too much time and energy goes into growth instead of serving customers. - The core idea: if someone's good at cooking, let them cook. - - Question: How much of your week goes directly to serving your members, and how much goes to everything else?

Today’s research question: Exactly how much cake is required to properly celebrate Sara's birthday? We’re going to need a LARGE sample size. 😂 Happy Birthday, @Sara Fredrick !! 🥳 I hope your day includes good people, lots of laughter, something delicious, and at least a little bit of doing exactly what YOU want to do. We’re awfully glad you’re here. 💛 Everybody help us wish Sara a VERY Happy Birthday! 🎉🎈

My goal is to launch a LT offer to a brand-new community, drive eyeballs and conversions to get Growth Boost cranking for me, and do 100% of selling through DMs. If y'all are interested in specifics, maybe I could talk more about this? PS— ALL ADVICE WELCOME! Please help me make this a 10/10 launch ⚡️