I am learning the approaches for these modules and their associated demonstrations that work best for me. I did a CAL module for January and learned alot. For February I am putting into practice the things I've learned from the last. I'm sure each module will provide me with more insight and I'll just continue to grow along the way. Sidebar: @Leigh Rose I wrote the modules last night so recording started today. :-)

So this week: The 3 Reps Rule (Mon–Fri) - 1 rep: create - 1 rep: connect - 1 rep: convert (CTA/follow-up/link) What are your 3 reps today?

Just a reminder for you all, this is a community not a classroom. Just because there are rules about self promo doesn’t mean you can’t post. Learned something new today? Share it Got a tip that could help others? Post it. Stuck and have a question? Ask it in a post. Saw a funny meme? We have a just for fun category!

You may not know (because I don’t talk about it much) but I have a cleaning business, it’s run completely offline so I don’t post about it on my socials, when I do mention it I refer to it as “the day job” because it requires me to leave the house & go to work 😹 Anyway here’s some random stuff thats happened over the last few months at just one of the guest houses I clean: Somebody has stolen all the plates, bowls and cups. Not a fancy set, mismatched random stuff and they took almost everything. Somebody used the bin as a toilet because the en suite bathroom was just too far away. Somebody pooped in the shower which is next to the toilet. Somebody used a pan to fill the dryer with hot water and then complained that their clothes weren’t washing and were stained by the washing powder. Somebody threw up in the bed and then remade it and left. What’s the point of this story? Running a business isn’t always glamorous, doesn’t have to involve online launches, social media or scale to make a million a month. If you’re running a product or in person service based business you are welcome here! Drop a comment and tell me what your business is 💋

Let’s talk about target audience, because this is where a lot of marketing starts to feel frustrating. Most people don’t actually have a consistency problem. They’re showing up, posting, talking about what they do. The real issue is that the message is landing in front of people who aren’t ready or aren’t the right fit, so it feels like you’re doing all this work and nothing’s coming back. When people hear “know your audience,” they usually think demographics. Age, gender, location. That stuff matters a little, but it’s not what moves the needle. What really matters is understanding what your people are dealing with in their real life. What’s already bothering them. What they complain about casually. What they Google when no one’s watching. Most people don’t search for solutions, they search for symptoms. That’s why someone can read your content, nod along, and still not take action. You’re answering a question they haven’t asked yet. This is also why visibility alone doesn’t equal results. You can be seen by thousands of people and still feel invisible if the right people don’t recognize themselves in what you’re saying. Good marketing isn’t about convincing people they need you. It’s about making the right person feel like, “Oh… this is for me.” When that happens, trust builds naturally and the education starts to land. A simple way to check this: when someone reads your post, do they feel seen? Or do they feel like they’re watching from the outside? If you get clear on who you’re really talking to, everything else, content, platforms, even consistency, gets easier. So, when you’re creating content, who do you picture reading it?