Let’s talk about target audience, because this is where a lot of marketing starts to feel frustrating. Most people don’t actually have a consistency problem. They’re showing up, posting, talking about what they do. The real issue is that the message is landing in front of people who aren’t ready or aren’t the right fit, so it feels like you’re doing all this work and nothing’s coming back. When people hear “know your audience,” they usually think demographics. Age, gender, location. That stuff matters a little, but it’s not what moves the needle. What really matters is understanding what your people are dealing with in their real life. What’s already bothering them. What they complain about casually. What they Google when no one’s watching. Most people don’t search for solutions, they search for symptoms. That’s why someone can read your content, nod along, and still not take action. You’re answering a question they haven’t asked yet. This is also why visibility alone doesn’t equal results. You can be seen by thousands of people and still feel invisible if the right people don’t recognize themselves in what you’re saying. Good marketing isn’t about convincing people they need you. It’s about making the right person feel like, “Oh… this is for me.” When that happens, trust builds naturally and the education starts to land. A simple way to check this: when someone reads your post, do they feel seen? Or do they feel like they’re watching from the outside? If you get clear on who you’re really talking to, everything else, content, platforms, even consistency, gets easier. So, when you’re creating content, who do you picture reading it?

One of the biggest reasons good businesses struggle isn’t because their product or service is bad, it’s because people don’t know they exist. Visibility simply means: are the right people seeing you? You can have the best offer in the world, but if no one sees it, nothing happens. Think about how you discover new businesses: - You see a post a few times - Someone mentions them - You search on Google - You click a website That’s visibility at work. A common mistake is trying to be everywhere at once, Instagram, TikTok, email, ads, everything, and then burning out. Visibility doesn’t mean “be everywhere.” It means show up consistently where your audience already is. Another thing people miss: visibility isn’t just about posting. It's also about being easy to find when someone goes looking for you. That’s where things like Google, websites, and clear profiles matter. Most customers don’t buy the first time they see you. They notice you, disappear, see you again, then come back when they’re ready. Visibility creates familiarity, and familiarity builds trust. SO: - Where do most people currently find your business? - And where should they be finding you? Drop your thoughts below. Let’s talk.

Something I see a lot is people feeling like their marketing isn’t working, so the instinct is to add more. More content. More platforms. More strategies. And honestly, that usually makes things worse, not better. Most of the time, the issue isn’t effort, it’s focus. The message isn’t fully clear yet, or the channel doesn’t really match the audience, so instead of fixing that, we stack more tactics on top. What tends to work better is slowing down and simplifying. One clear message, delivered consistently, on one channel where your audience already pays attention. A simple check I like to use is: - Do people instantly understand what I do? - Do they know who it’s for? - Am I giving this strategy enough time before switching again? Marketing starts to work when it feels intentional, not scattered. Have you ever seen better results after doing less and focusing more? Leave a comment

A lot of marketing advice sounds good, but doesn’t actually work for most businesses. The reason is simple: most advice is generic. People share what worked for their business, audience, budget, or stage, and it gets presented as a universal rule. But marketing doesn’t work like that. What works for a SaaS company won’t always work for a coach. What works for a funded startup won’t work for a solo founder. What works at different stages of growth will naturally look different. This is where many businesses get stuck. They keep trying new tactics, thinking the problem is effort, when really, the problem is alignment. Good marketing isn’t about copying strategies. It’s about understanding your business, your audience, and your current stage, then choosing what fits right now. If you’re feeling stuck or unsure about your current marketing strategy, drop a comment below. Happy to discuss what might be holding things back or help you think through a better direction.

A lot of people think marketing is just posting content or running ads, but marketing actually plays a much bigger role in your business than that. Marketing helps you attract the right people, communicate your value, and turn attention into revenue. Without it, even the best product or service can struggle to grow. What’s important to understand is that there isn’t just one type of marketing. There are many forms, content marketing, paid ads, email marketing, social media, SEO, partnerships, branding, and more. m Each one plays a different role and works best for different types of businesses. This is where many businesses go wrong: they jump into marketing without knowing which type actually fits their business model, audience, or stage of growth. What works for one business may not work for another, and that’s completely normal. The key is alignment. When your marketing strategy matches your business goals, things start to click. If you have questions about marketing, or you want to share what’s worked (or hasn’t worked) for your business, drop a comment below, happy to discuss