📦 EVERY ENTRANT GETS A FEEDBACK FILE 📦 🔍 HOW WE READ THESE We cloned every repo and pinned it to its last commit before the deadline, so nobody got judged on late work. Only two repos had any post-deadline commits at all. Cleanest field this competition has had. Then we read file by file. Identity, rules, examples, the reference layer, the code. We ran every checker in the field on our own machine. Three would not run. For eleven entries we went further. We cloned the territory, or the entrant shipped it, and checked the cards against the source. Eleven is all the field allowed. Everyone else pointed at something private, unpinned, or gone. Two of those eleven were public codebases nobody in this community controls. On one gate we planted a bad citation to see if it would fire. Comments got you through the door. The judging happened inside the folders. 📚 WHAT THE FIELD TAUGHT Three lines split forty builds: ✅ The one rule held. The brief was blunt: a README that tells people to add every file has failed. Not one entry made that mistake. Every search hit was either a rule against it or a fixture broken on purpose. Name a failure precisely and this community stops doing it. ✅ Enforcement is now the baseline. Sixteen entries ship a checker that runs offline with no API key. Last cycle that was the headline. This cycle the checkers got better. One broken fixture per gate is now normal, and the best gate also ships a clean fixture to prove it stays quiet on honest prose. ✅ The cold walk decided the round. About half the field shipped a receipt of a reader entering a catalog, opening one card, and stopping. The top of the field is almost exactly that set. A map can be accurate and still hard to walk. This week we scored the walk. 🥇 THE WINNER @Adam James The Cartographer, a map of a live GoHighLevel account, built so a VA can change one message without guessing which of a dozen lookalike workflows owns it. He wrote down his test method before any test ran. Then he did what almost nobody does. He handed his work to people who could make him look bad, and let them.

Just received the new book from Paul Cheek, which focuses on on the organizational part of AI. It is very hands on on how organizations must change to really embrace AI. It also talks about StartUps. I think is a great companion to the ICM approach, as it focus on the company part. So in German we would say „Lesebefehl“ 🫡

Videos are great for finding how to get started but you will get so much further if you take the first step and go build. You will learn more in two hours fighting with your model to do what you want than you will over days of consuming content. Let this be the last video you watch before you go make something.

I am wondering how people are describing ICM to people, especially in the context of trying to build a work relationship based on either consultation or actually building folders for them. I notice when I say something about a workflow, they automatically categorize it as automation and process optimization and it totally flattens the pitch. I have also been trying to describe the potential of building an operating system for small- and medium-sized companies, because this I believe this has more value than one of automations and is a natural progression of working with folders. I also try to talk about the folder being able to capture the niche knowledge of your experts and present it to the ai models in a way that they can use it extend their abilities in certain areas. I am in Germany and the title "Second Brain" has not really caught on. I am curious to hear about your expereinces!!

In 2021 and 2022 I was selling conversational ai (about $12,500 90 day pilots) to business with high value clients (think lawyers, HVAC, RE, mortgage brokers, etc) The thing that you have to take into account is the customer's awareness ladder (Eugene Schwartz) and you have to figure out a way to get them to most aware. I saw the other day @Leonard Dauksza mentioned being out in Seattle, networking with large tech type companies and they didn't even know what ICM was... They're unaware. His messaging needs to start by moving them up the framework. If large tech companies are, what do you think SMB's are? I explain the difference in what @Jake Van Clief is doing, who he is selling too, and reframe it so you can sell it to small businesses. it's 2 different ponds that we're playing in. Unless you're an MSP already with clientelle, or an agency that has client's trust you earned, you need to come over to this pond...it's nice a warm here. In anything you're doing, just understanding the customer's journey will help you in your own marketing systems. I teach you how to get the business owner asking you about ICM the same way I do and did in 2021 2022 when "conversational ai for sales" was only being ran by 1 company. You learn to gain trust and make some extra scratch on the way (woosender.com still a company today). Let me know any questions or comments below... If you want to learn more topics on sales and marketing so that you can do better there, and very basic ICM builds and stuff: My skool: https://skool.com/buildmarketclose/about