You don’t need “big results” to make great content. You need a story arc people want to keep watching. Because viral views are nice… but binge-worthy content builds trust, and trust is what turns into sales. The Netflix Content Formula for Beginners (No Results Needed) Think about any movie or series you’ve ever loved. You didn’t watch it because the hero won at the end. You watched it because the middle was interesting. Your content works the same way. 1) The “Something Has To Change” Moment This is your real starting point. - “I’m sick of stressing about money.” - “I’m tired of feeling behind.” - “I can’t keep doing life like this.” This is the moment your audience relates to most, because they are living there too. 2) The Dip (Where People Quit) This is the part nobody talks about, but everyone experiences: You finally invest in a course or system… and life feels worse. Now you still have your job, your responsibilities, and you need to find time to learn. This is where you create connection by saying: - “Yep… this is normal.” - “You go backwards before you go forwards.” - “This is the price of admission.” 3) Your Commitment and “Massive Action” Not fake hustle. Real beginner action. - “I’m doing 1 hour a day.” - “I posted even though I felt silly.” - “I’m learning what a funnel even is.” - “My brain hurts, but I’m doing it anyway.” People don’t want ads. They want inspiration. 4) The Optimism Phase (Before Results) This is where you share hope, not income screenshots. - “I’m starting to see how this works.” - “I’m getting clearer.” - “I’m finally consistent.” This builds belief because it feels doable. 5) Tiny Wins (This Is The Secret Sauce) Beginners should NOT hide their small wins. Small wins are your content gold. Examples: - First comment - First lead - First post that hits 200 views - First time you understood something you used to avoid - First time you posted without overthinking Your audience trusts tiny wins more than big claims.

Here is a list of members skool communities. Lets support each other @Ted Mauro Cash Flow Association https://www.skool.com/cashflowassociation/about?ref=29e6268e50694c05b3211ea049d2e24b @Tamsin Boshoff The Overflow Circle & Co. https://www.skool.com/the-overflow-circle-7972/about?ref=29e6268e50694c05b3211ea049d2e24b @Lisa Tucker Fierce and Fit-ish https://www.skool.com/fierce-fit-ish-club/about @Maria D Itara-Sommerlad Rise and Thrive https://www.skool.com/rise-and-thrive-with-success-8099/about @Danele Louw Community Digital Wealth Builders https://www.skool.com/digital-wealth-builders-6611/about @Chris Fletcher Network Builders https://www.skool.com/grow-together-3449/about @Kamala Maharjan Digital Accelerator Community https://www.skool.com/digital-accelerator-community-7790/about @Brenda Tillmann Community The Rebuild Community https://www.skool.com/the-rebuild-community-8508/about @Susan Ritchie 50+ TikTok Growth Mastery https://www.skool.com/tiktok-growth-mastery50/about?ref=29e6268e50694c05b3211ea049d2e24b @Jessica Franses Vitruvian Art Collectors Club

Why Headlines Matter On social media and in your inbox, you have mere seconds to persuade someone to stop scrolling and click. A bland headline that simply states the topic won’t cut it. The solution isn’t gimmicky clickbait – it’s understanding how our brains decide what’s worth investigating. One effective approach is to layer three attention triggers into a single headline: relatability, curiosity and the wow factor. The Three Attention Triggers Relatability: make readers see themselves People pay attention when a headline feels personal. Numbers, ages or roles act as a mirror. In the example used in the source article, “My 10 Sources of Income at 28 (Six‑Figure Entrepreneur),” the age tag (“28”) helps readers imagine themselves in the author’s position. Similar anchors could be “first‑time founder” or “busy parent.” Curiosity: pose a question without answering it Effective headlines hint at a secret and then stop short of revealing the answer. The parenthetical “(Six‑Figure Entrepreneur)” in the example sparks a question – how does this person make six figures? – and the only way to find out is to click. When done ethically, this makes your content magnetic; you must ensure the article actually provides value to avoid clickbait. Wow factor: deliver a specific, surprising detail Adding an unusual or eye‑popping detail gives readers a jolt. “10 sources of income” works because most people have one or two streams, not ten. You don’t need to exaggerate; choose a concrete fact you can stand behind. Examples might include “I tried 30 side hustles in 30 days” or “Five mistakes that cost me $100,000 as a founder.” Stack the Triggers for Maximum Impact You could use one of these triggers and see some results, but stacking all three makes the headline irresistible. Consider the contrast below: • Flat: “Lessons from my startup journey.”• Stacked: “Seven mistakes I made in my first year as a founder (that cost me $42,000).” The stacked headline is personal (relatability), teases a story (curiosity) and drops a specific number (wow).

It used to be: 👉 Share tips 👉 Get views 👉 Wait for sales to follow That era is over. Why? Because tips and tricks are everywhere—and most people scroll past unless they already trust you. Repeat reach is harder than ever. Algorithms favor video quality, not creator history. But there’s good news. The content that’s actually converting in 2026? 👉 Personal stories 👉 Honest lessons 👉 Real results 👉 Insights, not just “how-to’s” This is conversion content. And it’s what’s working right now. You don’t need 10,000+ views to build a thriving business. You need content that: ✅ Builds belief ✅ Creates resonance ✅ Positions you as the go-to solution If you’re still chasing virality… you might be throttling your own potential. The game has changed. And it might finally be fairer for the rest of us. Do you agree?

Well we did it . @Karina Sharp is our 100th Member. Welcome as well Roomina Merali, Nelson De Arruda, Jo Aufreiter and Brian Benoit