@Vitalii Khyzhniak Our daily budget is 3,500, and our break-even ROI is 3.7. Currently, we are targeting an ROI of 2.1 and gradually increasing it once we consistently reach full daily spend for a few days while maintaining our target ROI. At the moment, however, we are stuck at an ROI of 2.5, and the CPO is still relatively high at around $9. We’d really like to improve these results. We add around 20 videos per day, so we currently have about 120 videos delivering for one SKU. We exclude underperforming videos after 1–2 weeks based on their performance. If a video has an ROI lower than 1.0, we remove it. Most of our videos come from different accounts, and we add them to GMV Max campaigns using Spark codes. As a result, the majority of our GMV comes from these campaigns. We also work with affiliate creators. Are there any strategies or things I should improve? I’ve heard about setting a low daily spend and aiming for a high ROI to achieve good results. I’ve also heard of setting a low target ROI for example, 0.1 ROI with a daily budget of $100. What actually works?

@Vitalii Khyzhniak we are selling on shopify and we have good sales

@Vitalii Khyzhniak Thank you! Do you have any examples of similar products that currently have active listings on TikTok Shop?